The Strategist Quiz (#207)

 

1. The US patent office issued a patent called the “361 patent” to this company. The business model which led to Google’s success was copied from this company. Name it.
2. This Dutch merchant in 1609 committed an outrageous act which led to the first stock exchange regulation. It led to a ban on this kind of activity for some time. He is also linked to the discovery of Cape Hope. Name him and the trading activity that was banned. 
    
3. The “Date” and “The Entrance” are which brand’s ad campaigns? 
    
4. Newton, Envoy and ____ Pilot. Fill in the blank and name the manufacturers of these brands that fall in the same product category. 
    
5. Which billionaire is nicknamed “the tractor” and why? 
    
6. This poster created by Francis Tipton Hunter during the Great Depression features a little girl watching over a litter of kittens — with the aid of a flashlight. It proved so popular that reproductions suitable for framing were offered to readers who responded by sending in 70,000 dimes. This created history and a brand’s logo, which is still in use today. Name it. 
    
7. The affordable variety of this product was introduced by Charles Goodyear in the 1850s which was followed up by an improved version called ‘Fromm’s Act’. Name the product. 
8. Which company had launched a soap by the name ‘Ganga’ that failed to take off in the market? 
    
9. Even today the postal department has to use foot runners or dak runners in some parts of the country to transport and deliver mail. Identify the place. 
    
10. Name the character and the brand he represents from the image below.

 

 

 

Ten all-correct entries will receive a copy of Stella Minahan and Michael Beverland’s Why Women Shop published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 28 June. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.