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The Strategist Quiz (#340)

Gaurav Sri Krishna

  1. Who invented and uses a typeface called Ecotype? It is its main typeface and was designed to help it manage and respond to electronic transmission and different printing conditions at its international production sites.
     
  2. That was easy "has now become "make more happen". This brand made this announcement by ringing the opening bell at NASDAQ recently. Also it is running a campaign across social channels titled "What the L is going on at ____?. Name it
     
  3. This biologist first published an article in 1997 in a journal called Perspectives in Biology and Medicine titled "Towards an Understanding of Intuition and its Importance in Scientific Endeavor." The author used a metaphor that explores the science and experience of intuition. Unfortunately before this biologist could publish a book on this topic, a popular author capitalised on it . State the metaphor and the person who originally coined it and also the author who used this metaphor and created a business bestseller.
     
  4. The US Justice Department recently worked out an agreement with certain US companies to offer apologies for all the lies they have fed the public over the years about their products. A printed apology will also be found on the packs of their products. What sort of companies are these?
     
  5. This company's corporate message is "Bringing Water to Life" and its mission is "In harmony with people and nature". It recently made a $16-billion acquisition. Name the company and the entity it acquired.
     
  6. This person was the youngest VP in Westinghouse's history. Subsequently he was fired from that job and every job thereafter. He bragged about his getting fired from his jobs and then in the early 60's founded a management consultancy which is one of the top global firms even today
     
  7. Name this organisation that was established by a nonprofit called the Sapling Foundation. Its baseline reads "ideas worth spreading"?
     
  8. Who was Vedanta (Sterlite) group's lawyer before the UPA assumed office in 2004? This person subsequently recused himself from decisions involving the government's residual stake sale in Balco and Hindustan Zinc Ltd.
     
  9. In the world of jargons what term is used to describe managements pushing younger employees with potential up the ladder and preventing the older ones from rising further up?
     
  10.  
 
Identify the brand from its logo.

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: January 21, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

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First Published: Jan 20 2014 | 12:06 AM IST

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