After Beyonce revealed that she uses a face cream that has real diamond dust, many British ladies have been rushing to buy a version that's lesser expensive.
While the 'Single Ladies' hit maker buys 'Natura Bisse's Diamond Extreme cream', which costs 266 pounds, smart shoppers have found a similar version by 'Transformulas' that retails for a more affordable 41.95 pounds, to mimic the singer's beauty routine, the Daily Express reported.
'Diamond Lift', the rich daily-use face cream, claims to harness the dazzling properties of the crushed gemstones to give skin an unbeatable radiant glow described as a "halo".
The British beauty brand, Transformulas, is on sale at Debenhams stores and online from FeelUnique.
A brand spokeswoman said that they have had to send out a lot more stock since Beyonce revealed she uses diamond dust.
