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Fanzart strengthens international presence, explores SAARC countries, Europe and the Americas

ANI 

Fanzart - India's first luxury fan brand is now the most sought after designer fan brand amongst HNI's and UHNIs, along with architects, interior designers, and builders.

Fanzart has also built coalitions and established a presence in SAARC countries like Nepal, Sri Lanka and Bangladesh and has established a strong foothold in parts of the Middle East as well as Africa.

They are now trying to redirect their beautiful breeze to countries in Europe as well as the Americas. Being synonymous to art, design, trends, and fashion, the newly identified markets seem promising toward Fanzart's niche yet evolutionary offerings.

Serving big brand named hotels, architects, celebrities, and not to forget, online, Fanzart has adopted a multi-pronged approach to expand its global outreach.

The association with leading luxury hotels and the attention towards the growing luxury residential will accelerate the company's growth and strengthen the brand's position at the international level.

"Fanzart has been one of the most reputed and recognized brands in the Indian Markets with growing acceptance from offshore markets. While the countries that have a history of fans are faster to adopt designer fans, we also see countries like the USA being new potential markets. Fans are becoming more popular due to health reasons (vs air conditioners) as well as their economic efficiency when used along with air conditioners. We plan on exploring partnerships at multiple levels - Franchising or Distributorship for retail and online as well as partnerships for both Residential as well as Commercial projects", said Tarun Lala, Executive Director, Fanzart.

Fanzart plans to release 17 new models this year which will take them onto 100 plus models in total, suiting both residential as well as commercial use cases. Screen printing, 3D printing, and laser printing now allow them to customise fans as well. Popular ones being adding a light feature along with brand name or logo, laser printed, for hotels or restaurants.

Fanzart's innovative designs combined with their unmatched quality has catapulted the brand to become the market leaders in the category.

The Fanzart products are available in any of Fanzart's 60 Experience Centres (PAN India) as well as on its official website.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, September 11 2019. 12:46 IST
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