The brand with a 100-year legacy has announced plans to revamp their business structure to expand their legacy across new horizons. Based on their plans, they will be identifying new practices to tap the potential of the jewellery market more effectively.
The announcement comes after a detailed research conducted by 3EA, a globally acclaimed management group revealed major potential touch-points for the brand to tap. PJS has been catering to generations of families & amp; are now looking to put a plan in action to jazz up the market with theme based collections and innovations in entering new markets effectively.
For many years North India has been an important market for the brand. The new restructuring plan is being implemented to position the jewellery house as one of the prominent names in the segment amongst the customers in North India and across the country in the coming months.
The restructuring plan features attractive expansion opportunities. Being a brand with complete ownership these plans are being touted to support the growth and development strategy of the brand as a whole.
They have a huge line of collections and through a practice of introducing new designs biweekly, they seem to be hitting the big league with some elegant and ornate new designs. PJS are pulling all the strings by launching products that have a lot of panache, extra grandeur and freshness in design. Pile on the jewels without having to worry about the quality as PJS have the legacy of clarity and trust.
PJS are looking to place themselves in such a way that they are able to cater to every market possible by creating unique products and channels of entry.
"We are looking into the bigger picture. PJS as a jewellery house is already a household name because of its legacy and trust amongst the customers. We have plans of expanding in the coming years by innovating into new product range; tapping potential markets specially the millennial for which we are channelling our marketing activities in the same direction. It is a strategically planned move to spread the vibe and ornate experience of PJS", said Aditya Chawla, Partner, PJS.
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