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'Fifty Shades' trailer sends sex toys sales soaring

ANI  |  London 

The trailer of the upcoming erotic film 'Fifty Shades of Grey' is set to spark a 1 million pound boom in the UK sex toy industry, it has been revealed.

The film, which stars stunning Jamie Dornan and upcoming actress Dakota Johnson as the kinky lovers, have had "the Fifty Shades effect", as a sex toy has estimated that Brits will spend an average of 2 pound each on toys over the next year, the Daily Star reported.

Lovehoney, who is the official supplier of all Fifty Shades sex toy merchandise, approved by the books' author E L James, will be releasing a new range of toys to tie in with the movie which is out on Valentine's Day and are expecting a surge in sales and a "bondage bonanza".

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First Published: Sat, July 26 2014. 12:31 IST