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MoMagic bags digital marketing mandate for Super Boxing League

ANI  |  New Delhi [India] 

Boxing in has for many years been one of the most popular and with the launch of Super Boxing League (SBL) with participation from top pugilists from and abroad, the stage is set for some exciting ring action.

Keeping up the momentum of the game and to promote the league, SBL has partnered with MoMagic for marketing across all the platforms for SBL Season One.

MoMagic works on data driven technology to help brands, ecommerce players and business partners acquire quality users and drive effective growth.

The company has a unique 360-degree user-insight intelligent technology platform to understand and predict user behaviour with 24/7 constant optimisation on user and boosting business

Speaking on the win, Arun Gupta, Founder and CEO MoMagic Group said, "One of the most notable trends that we are witnessing today is the revolution, which is having a significant impact on consumer behaviour and market structure. Today, Internet is becoming a key channel for gathering information, arriving at purchase decisions and transacting online with more and more consumers using the medium. SBL is an exciting brand to work on and with this collaboration we wish to provide best of our expertise to SBL for promoting the event on a targeted consumer base."

The inaugural edition of the league is all set to commence from today in the national capital.

Speaking about the league and the collaboration with MoMagic, Bill Dosanjh, founder and promoter said, "Super Boxing league - world's leading boxing league - in its inaugural season itself has attracted wide fan base in the country."

"Super Boxing League is all set to woo Indian audiences with the best of action in boxing and we plan to optimise our reach to a wide-across fan base - target audience with our strategic collaboration for marketing across platforms with MoMagic."

He added, "Recognising the impact of digital era as an opportunity, we wish to use an aggressive digital marketing strategy to promote the Super Boxing League through consumer driven platform provided by MoMagic.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, July 07 2017. 13:32 IST