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Hero MotoCorp enters Argentina with the global launch of New Glamour

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Capital Market

Rolls out four products for Argentina market in first phase

Hero MotoCorp unveiled the 125 cc motorcycle, New Glamour - its first ever Global Launch of a new product outside of India. This global launch of the New Glamour coincides with the commencement of Hero's operations in Argentina, its 35th market in a rapidly growing global footprint. Hero MotoCorp has appointed Marwen SA as its distributor in Argentina. For the local market in Argentina, the Company has rolled out four products from its wide portfolio in the first phase - Hunk, Hunk Sports, Ignitor and the scooter - Dash.

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First Published: Jan 13 2017 | 10:33 AM IST

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