Thomas Cook (India) recently launched a digital video campaign
#CricketDateWithDad close on the heels of Father's Day (16 June 2019) and in sync with the on-going ICC Cricket World Cup.
This campaign has since garnered over a million views across social media platforms. With a 36% growth in bookings for the World Cup, the brand aims to encourage father-child travel engagement through common passions like cricket.
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