To strengthen its position in the premium segment, Chinese smartphone maker OPPO is set to introduce the Reno series in India on May 28. It will be will be available in all markets where the company operates, according to the company.
The Reno series will target "young trendsetters with a passion for self-expression and imagining the unimaginable. As the epitome of OPPO's creative vision, Reno will serve as the catalyst for its smartphone development in India for the next 10 years," it said.
OPPO said it has also crafted a new brand imagery that reveals a much simpler, symmetrical logo.
"With characteristic OPPO curves, the new logo is distinctive yet elegant and offers a design, which leaves ample, room for imagination," the company said.
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