Marketing, Harley style

Iconic bike maker Harley Davidson likes to live its culture wherever it goes. The marketing team in the Indian arm is headed by Sanjay Tripathi and has two female members. But for everyone the mandate is clear. Tripathi says, “We do not discriminate. At Harley, everyone has to be riders.” So the five members of the team wear biking gear and ride to work on Harley Davidson motorcycles every day.