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7-year-old is this year's highest-paid YouTube star with earnings of USD22 mn: Forbes

Press Trust of India  |  New York 

With impressive earnings of USD 22 million, a seven-year-old American boy has become this year's highest-paid star, beating out established adults in the business like and Jake Paul, according to

Forbes' list of "Highest-Paid Stars 2018" is topped by Ryan of Ryan Toysreview, who makes his millions by reviewing everything from toys, cars, through simple home-made videos that are then uploaded on his channel by his parents.

The prestigious US said these short videos have made Ryan one of the most popular influencers online, with 17.3 million followers and a total of nearly 26 billion views since he and his parents launched his main channel, Ryan ToysReview, in March 2015.

"For Ryan, this means not only an endless stream of toys to play with but also a seemingly endless stream of money: He was this year's highest-paid YouTube star, earning USD22 million in the 12 months leading up to June 1, 2018," said.

"I am entertaining and I am funny," Ryan recently said in an interview, explaining the popularity that has led him to become a mini-millionaire.

The list includes American who comes in at the 2nd spot with earnings of USD 21.5 million, British gamer who specializes in Minecraft, ranked 4th with earnings of USD18.5 million, Hawaii-native ranked 6th with USD17.5 million earnings and Swedish gamer PewDiePie with USD 15.5 million earnings, who is ranked 9th.

"Brand partnerships, a clothing line, millions of fans: What was once solely the province of superstar athletes and Hollywood A-listers now includes 'Markiplier', one of the world's highest-earning YouTubers, who hauled in USD 17.5 million over our 12-month scoring period," Forbes said.

On Ryan, Forbes said he is part of the YouTube trend of unboxing, in which content creators film themselves opening up toys, and other consumer goods, explaining different features and, in Ryan's case, "screaming and giggling with enthusiastic delight as he does so."

Nearly all of Ryan's money, or about USD21 million, comes from on his channels 'Ryan ToysReview' and 'Ryan's Family Review'. The remaining USD 1 million comes from sponsored posts.

"When views go up, so do these automated ad dollars. With more views than anyone else on the list, it's no surprise he claims the top spot," Forbes said.

Ryan has signed with kid's entertainment last year and in October, it was announced that content from his channel will be repackaged and distributed on Hulu and

In August, he launched 'Ryan's World', a toy and apparel collection sold exclusively at retailer The line, which Ryan heavily promotes on his YouTube channel, features a variety of slimes and putties, Ryan action figures, T-shirts and toy cars.

"It's so cool", Ryan, who serves as creative director, said of seeing his face in the aisles of

Forbes said because he is a minor, 15 per cent of Ryan's earnings are funneled into a "Coogan account" which is protected until he becomes a legal adult. A good portion of the rest likely goes to paying managerial and production feesas well for all of those toys.

"So what happens if Ryan, tomorrow, decides he no longer wants to broadcast his toy adventures for the world? Well, his managers and agents may not be too happy. But as for Ryan, 'he's got enough money for 100 lifetimes, says Chas Lacaillade, the founder and of Bottle Rocket Management, which represents many unboxers, in a Forbes report.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 04 2018. 21:00 IST