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Delhi, Mumbai top metros that searched online in 2013 : Report

Press Trust of India  |  Mumbai 

Delhi, Mumbai, Bangalore, Hyderabad and Chennai have emerged as the top five metro cities that searched online in 2013 and mobile phones followed by apparel, PC and tablets, home and kitchen and books were the top five searched categories, says a survey.

Traffic from tier-2 cities and mini towns such as Pune, Gurgaon, Noida and Chandigarh also increased by over two-fold year-on-year, according to findings of Junglee.Com's 'Online Shopping Search Trends Report 2013'.

The report analyses key consumer online shopping search trends in 2013, based on customer searches on Junglee.Com.

Delhiites searched the most for home appliances in 2013, while consumers in Kolkata searched the most for entertainment products like books, music, movies, video games, accounting for 62 per cent of searches in this category. However, video games were most searched by consumers in Hyderabad, it said.

In Chennai and Bangalore, consumers searched the most for mobile phone and apparel accounting for more than 60 per cent of the overall searches.

Consumers in Mumbai searched for footwear accounting for 15 per cent of searches in this category, the survey revealed.

The survey further said consumers also searched for global products on the site, such as Google Nexus range of phones and tablets as well as the new PlayStation 4 during Q1, Q2 and Q3 of 2013, were searched for when these products were launched in the US market.

"Customers in the country are increasingly adapting to online shopping. One in four online shoppers now visits a comparison shopping site before completing a purchase on a seller website. We are not only witnessing an increase in traffic from the top six cities but from mini towns as well," Junglee.Com General Manager Mahendra Nerurkar said.

The report also revealed that pricing played an important role in 2013.

As compared to 2012, consumer preferences in mobiles and tablets category gravitated towards the higher priced models this year, it added.

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First Published: Mon, January 06 2014. 18:06 IST
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