Business Standard

Working with new partner Hero to ensure smooth transition: Harley-Davidson

The two companies have inked a distribution agreement, under which Hero will sell and service Harley-Davidson motorcycles

Harley Davidson Heritage Softail Classic

Harley-Davidson announced its exit from India in September

Press Trust of India New Delhi
American cult-bike maker Harley-Davidson on Saturday said it is working with its new partner Hero MotoCorp to "ensure a smooth transition" for its customers in India, including after-sale services and warranty.
Last month, Harley-Davidson and Hero MotoCorp announced their partnership for the Indian market.
They have inked a distribution agreement, under which Hero MotoCorp will sell and service Harley-Davidson motorcycles. It will also sell parts and accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero's existing dealership network in India.
Harley-Davidson Managing Director (Asia Emerging Markets and India) Sajeev Rajasekharan said in a statement, "As we change our business model in India, we are pleased to be continuing our journey in the country together with Hero MotoCorp. We are working closely with Hero to ensure a smooth transition for our riders."

He further said the company is providing its riders with updates as available.
The firm has assured them that Harley-Davidson motorcycle, parts and accessories and general merchandise sales, as well as after-sale services, warranty and H.O.G. (Harley Owners Group) activities will continue from January 2021 onwards, he added.
After the company announced its exit from India in September, Harley-Davidson's dealers said they are looking at taking legal action against the US bike manufacturer over measly compensation.
The Federation of Automobile Dealers Associations said the exit of the American cult-bike maker would lead to a loss of up to Rs 130 crore for the brand's dealer partners in the country along with job loss of up to 2,000 workers across the bike maker's dealerships.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Nov 21 2020 | 12:06 PM IST

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