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India fastest growing key market for Nestle in 2018

Press Trust of India  |  New Delhi 

was the fastest growing key market for in 2018, with a 10.9 per cent growth in local terms, the Swiss said Friday.

India, which had faced big crisis in its popular brand four years ago, reported a revenue of Rs 11,292.27 crore in 2018 and was among top 15 markets globally.

"We are the fastest growing key market for in the world in 2018. We grew at 10.9 per cent in the local terms," said

The company follows January-December financial year.

As per Nestle's global result, the US is the leading market in terms of sales followed by China, France, and the

Other markets for the Swiss include Mexico, Germany, Philippines, and

Nestle India, Friday said as part of its product portfolio expansion, the company ventured into 'organic' and introduced 'Ceregrow Organic Selection' in its kids cereal brand.

"This is a beginning... we will look at ways and means of expanding our portfolio in the whole organic area," he said adding "we have been working for more than two years. The raw materials have to be sourced from farms where organic practices are put in place."

Nestle, as part of its diversification strategy, is adding new products in its portfolio post crisis. The company also plans to expand its organic range and add more products.

According to Narayanan, organic is a worldwide trend but for and it is something which is relatively nascent.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, May 17 2019. 19:41 IST