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Mahindra launches luxury electric car brand Automobili Pininfarina

Press Trust of India  |  New Delhi 

Homegrown auto & today announced the launch of its luxury electric vehicles brand, Automobili

To be based in Europe, Automobili will combine Pininfarina's automotive design prowess with Mahindra's growing electric vehicle (EV) expertise gained from its participation in the Formula E electric racing car championship, the company said in a statement.

The company will design, and manufacture high technology, extreme performance, luxury electric vehicles for the most discerning global customers, it added.

Automobili plans to launch its first model, a 'Pininfarina' badged electric hypercar, in 2020, it said, adding the new company will be led by former head as its

Group said the products from will be innovative and pioneering, powered by high technology.

"The has bet big on electric vehicles. They are the future, and when power, beauty and come together in one car that will be the perfect luxury vehicle, that will give the freedom to roam without impacting the planet adversely," he added.

said represents an additional client for Pininfarina SpA, joining the list of the many for which it will be designing cars in the future.

said Mahindra has gained EV expertise from its participation in Formula E racing where it is currently second in the constructors' and drivers' championships.

Mahindra and Pininfarina's combined expertise would allow the new company to develop stylish, extreme-performance, electric vehicles for global markets, he added.

In 2015, and its group firm had agreed to buy 76.06 per cent stake in the Italian Pininfarina SpA, for 25.3 million euros through a special purpose vehicle (SPV).

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, April 13 2018. 21:00 IST