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Murdoch's News Corp calls for Google breakup

AFP  |  Sydney 

Rupert Murdoch's Corp has called for to be broken up in Australia, the latest salvo in a battle between the corporate giants.

In a petition to Australian regulators, Corp's complained that "enjoys overwhelming market power in both and "

Going a step further, the company accused of "abusing its dominant position to the detriment of consumers, advertisers and publishers."

Earlier this week US -- and former federal consumer watchdog -- became the latest in a line of commentators to argue that firms such as Amazon, Google and hold " too much power" in society.

Corp echoed her argument that Google's businesses should be split, or failing that, search and should be firewalled off from each other.

"While recognises that divestment is a very serious step ... divestment is necessary in the case of Google, due to the unparalleled power that it currently exerts over news publishers and advertisers alike."

Australian watchdogs are seen as unlikely to recommend that Google be split, but the petition represents an intensification of the worldwide fight between Australian-born Murdoch and Google and

News organisations accuse the tech giants of gaining huge commercial benefit from expensive to create content, while paying nothing and syphoning off advertising.

The is one of several regulators across the world investigating the effect that digital platforms have on competition in the media, advertising and

News organisations in have struggled in recent years with falling revenue and shrinking staff, as giants like Google and dominate the digital economy.

The downturn has prompted a string of mergers that have left the market with only three or four major companies.

Local newspapers, once the lifeblood of communities across this vast country, run on a skeletal staff or have been forced to close.

Murdoch's News Corp is a dominant player, owning a slew of Australian newspapers and the largest television news channel, and is the majority owner of the pay television operations.

Murdoch's vast political influence has frequently come under fire from former prime ministers on both sides of Australian politics and is widely seen as pushing the tone of public debate to the right.

News Corp is a subsidiary of US-based News Corp, which owns and newspapers in Britain.

Murdoch and his family also control the 21st Century Fox, owner of the Fox News Channel.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, March 12 2019. 23:55 IST