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Flipkart signs deal to manufacture, sell Nokia smart TVs in India

A number of phone companies have now added smart TVs to their product portfolio. These include players such as Samsung, Micromax, Intex, Xiaomi, Motorola and OnePlus.

Press Trust of India  |  New Delhi 

While the two firms had become compliant with the norms, sales had gone down by 25-30% and backend logistics have taken a serious hit too
While the two firms had become compliant with the norms, sales had gone down by 25-30% and backend logistics have taken a serious hit too

After Motorola, has now partnered e-commerce major for launching smart TVs in the Indian market, marking the smartphone maker's foray into consumer durables space.

has entered into a strategic relationship with that grants it the use of the brand for smart TVs in India a global first for the brand in the TV category, a statement said on Wednesday.

"will leverage its understanding of the needs of Indian consumers to develop, facilitate the manufacturing and distribution of the Nokia branded smart TVs, while managing the end-to-end go-to-market strategy," it added.

The companies, however, didn't give any information about product specifications, pricing and launch date.

A number of phone have now added smart TVs to their product portfolio. These include players such as Samsung, Micromax, Intex, Xiaomi, and OnePlus.

In September, had announced its partnership with Walmart-backed Flipkart to launch its smart TVs in India. Its television sets -- available in display sizes ranging from 32-inches to 65-inches -- are priced Rs 13,999 onwards.

The Nokia branded smart TVs will feature audio powered by JBL's sound program.

"Nokia is a globally popular technology brand and enjoys immense brand recall, so we're excited to start this journey with them to extend the brand into a fast-growing product segment," Flipkart Senior Vice President and Head - Private Brands, Electronics and Furniture Adarsh Menon said.

Notably, Flipkart also offers smart TVs under its private label -- MarQ by Flipkart. It offers smart TVs with screen size of 24-inches to 65-inches UHD, priced between Rs 6,999 to Rs 64,999.

"Today marks the start of an exciting new chapter for the Nokia brand in a new category...Flipkart's understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded smart TVs accessible and affordable to many," Nokia Vice President Brand Partnerships Vipul Mehrotra said.

HMD Global holds the rights for Nokia brand.

First Published: Wed, November 06 2019. 16:50 IST
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