Hundreds of anti-discrimination demonstrators massed on Saturday outside the Brunei-owned luxury Dorchester Hotel in London over the southeast Asian country's adoption of harsh new sharia laws, including the death penalty for gay sex.
Led by human rights activist Peter Tatchell, several hundred people gathered outside the hotel, many armed with rainbow flags, placards and banners calling for homophobia to be stamped out.
"It's a good way... to make it clear that they don't support the actions of the Sultan of Brunei," said protester Matthew Robins, 38, a solicitor, of the boycott call.
"If the Sultan will not listen to reason and compassion we believe the British government should sever all diplomatic, economic and military ties with the regime," he said.
Britain's government has described the new laws, which also include the amputation of hands and feet for thieves, as "a backward step" for Brunei.
However, it has resisted calls for a stronger response over the penal code, including for the Commonwealth -- a bloc of former British colonies -- to consider expelling Brunei.
Mark Fields, a junior foreign minister, on Thursday told the House of Commons: "Rather than making threats... a more positive way is to try to hold them close, recognise that there are very some strong connections there." Elsewhere, pressure has continued to build on Brunei.
The University of Oxford said Saturday it would reconsider its decision to award an honorary degree to the Sultan.
It added it shared the "international revulsion" of the laws and that the decision to confer the honorary degree to Bolkiah in 1993 would be reconsidered through its "established process".
The Collection said in a statement it was "deeply saddened" by the protests against the group.
"We understand people's anger and frustration but this is a political and religious issue that we don't believe should be played out in our hotels and amongst our 3,630 employees," it added.