Business Standard

Transportation CRM Software From MovingNow: Processes for Profitability


Press Trust of India HYDERABAD
/ -- 'Customer is King' - a saying frequently heard and said in many businesses. In reality, however, how often does anyone see businesses, particularly those involved in transportation and logistics, live up to it? The fundamental difference between businesses that care from those who fail is in the early adoption of Customer Relationship Management (CRM) tools.
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It is astonishing to note that many Transporters and Packers and Movers in India are not using CRM software to manage their businesses. CRM is a set of business processes produced into technology to successfully manage and interact with current and potential customers.
At its core, the CRM tool builds a simple user interface, either between the business and its customers or between the business and its vendors; or should the business agree, it can merge all the three components of the value chain to help the business recognize and communicate with its customers in a scalable manner. Most importantly, CRM helps Movers and Packers build a relationship with their customers to develop brand loyalty which usually paves the way for customer retention. Since existing customer retention and identifying potential customers are qualities that affect the organisation's revenue, it, therefore, becomes strategic for a Moving and transporting organisation to adopt CRM software for increased profits.
Here are some of the main benefits of implementing CRM software that will definitely contribute to accomplishing the goals that a company has set for their Transportation and Packers and Movers business:

Improved organizational efficiency: CRM software enables Movers and Packers businesses to become efficient by organizing and automating critical aspects of their business. From Marketing campaigns to building an accurate Sales funnel, CRM tools help streamline the process. It allows an organization to store a large list of customers with their important details like inventory, personal information, destinations, and total volume. Enhanced optimization: By streamlining and simplifying many of the complex customer interaction processes, the CRM tool helps the business maintain consistency in the quality of service it offers. For example, a manual process like seeking inventory details over the phone is performed with precision by an online survey module built into the CRM tool. Customers usually prefer a single point of contact for services availed, which also benefits a transporter. However, due to unforeseen circumstances, the particular employee may not be available for the day. Customers cannot be put on hold in such a case - they must have a seamless interaction with the organisation. CRM helps in such situations because it provides detailed customer information to anyone who has replaced the original point of contact. Automation of day-to-day tasks: There are basically three categories of daily operational tasks - Marketing, Sales and Service. While the CRM tool plays an important role in lead generation, by providing information about past customer relationships, it is the Sales person's task that is often not as simple as people make it out to be. Converting a lead and making a potential customer commit to your services requires careful planning and an amalgamation of multiple smaller tasks. Inventory surveys need to be taken, accurate volumes need to be ensured and reports need to be passed on to the traffic managers for truck and crew arrangements. While these chores are time-consuming, they comprise core aspects of the Sales process. CRM software aims to automate the entire process to create customer delight. Because of its focus on efficiency, the CRM software is a great fit for transport companies with a shorter sales cycle and repeat sales. Improved business analysis and reporting: Misinterpreted data fed into business stream is the greatest hazard to any business. One of the main functions of the CRM tool is to analyze the customer data accurately, to help the management understand the customer's requirements better to ensure utmost customer satisfaction. CRM software stores information in a single place that provides accurate analysis of data in entirety. The tool frequently uses built-in data mining functionality and pattern identification to accomplish this task, which works particularly well for Packers and Movers that work in highly competitive markets. Decision making through collaboration: Transporters and Movers and Packers often have to borrow services from within their network, for destinations not covered by their own fleet. They need to share the customer's detailed information outside the organisation with authorized partners. By pooling their data, transporters are able to enhance customer experience by sharing data instantly and easily, which they would otherwise have to do using conventional, time-consuming methods. This simple evolution of data sharing through a collaborative dashboard provides the business with the insight they need to choose how best to approach and serve the customer.
One of the most significant transformations within the MovingNow CRM tools is the greater velocity of information and integration, which has been achieved through the use of latest technologies. There is immense demand to have high quality customer contact data or other ancillary information which can generate a potential business lead. By adopting data mining algorithms, the tool analyses the data using Artificial Intelligence. This is then fed into the dashboard providing analytics offering deeper and more reflective insights about the leads.
MovingNow's CRM software is an excellent tool that not only enables Transporters and Packers and Movers to improve their customer satisfaction but also their efficiency and profits. It is important for companies to consider their Sales patterns and Operations while evaluating which CRM software to adopt. Keeping these needs in mind, the MovingNow CRM software offers a readily-available, yet tailor-made solution. The CRM tool comes with a personalized dashboard where one can organize customer information, vendor information, performance reports, Sales funnel, and optimal goals to fit unique perspective. As a transportation business owner, not exploring your CRM options could be a huge oversight for your organisation. By implementing the right tool, the company will enable themselves and others in their organisation to make informed and effective decisions, reaping rich rewards in customer loyalty and long-run profitability.
About MovingNow

MovingNow started as a primarily B2C organization, offering a unique interface between consumers and Packers and Movers that uses cutting edge technology and in-depth analytics to automate the moving process and introduce greater operational efficiency. They have now expanded their operations to B2B sector, and boast of a range of illustrious clients. With their specialties in handling Over Dimensional Cargo (ODC) and managing Motorsport logistics, they have carved a niche for themselves in catering to the transportation and logistics of most of the racing teams in India.
Clients have found MovingNow's services to be safe and extremely reliable, which is made possible by the proprietary technology that powers their platform, and their unparalleled dedication to reshaping and enhancing logistics services. With their user-friendly services and customer-centric philosophy in everything they do, MovingNow has emerged as a major disruptive platform for transportation and logistics services.
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First Published: Jun 27 2019 | 12:30 PM IST

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