The tournament opener featuring Russia and Saudi Arabia at the imposing 80,000-capacity Luzhniki stadium has so far failed to capture the imagination of Muscovites, although they have warmly welcomed foreign fans.
Groups of South American supporters with drums and whistles took to the streets around Red Square this week, posing for pictures with shoppers.
In response, a small knot of local fans gathered, waving flags and good-naturedly chanting "Russia, Russia".
But it has been outside the capital where enthusiasm for the beautiful game has really taken hold.
A public holiday gave fans the opportunity to show their support at Australia's state-of-the-art training complex in the capital of the semi-autonomous Republic of Tatarstan.
"It was good to see all the fans from Kazan come out and support us, we didn't really expect it," said Australia defender Josh Risdon, who postponed his honeymoon following his selection to the Socceroos' squad.
"Aussie, Aussie, Aussie, Go, Go, Go," screamed sections of the crowd, many waving yellow and green Australia flags handed out by organisers.
"It was good to see all the fans from Kazan come out and support us, we didn't really expect it," said the player, who postponed his honeymoon following his selection to the Socceroos' squad.
- Brazil pulling power -
In the Black Sea resort city of Sochi about 5,000 people turned out to watch the Brazilian squad train, chanting the name of Paris Saint-Germain star Neymar.
Hours after arriving they staged a training session where free footballs, scarves and flags were launched into the stands.
Reports said Kadyrov, who with Moscow's support rules Chechnya with an iron fist, personally picked up the Liverpool, striker at his team hotel in Grozny and drove him to training in front of 8,000 cheering fans.
While the atmosphere remains muted in the larger of the 11 host cities such as St Petersburg, it is sure to intensify as an estimated one million fans from 32 participating nations pour into the country.
President Vladimir Putin said in a televised address last week that he wanted the event, which has cost Russia USD 13 billion to host, to be "an unforgettable experience" for all involved. "We want this event to be a celebration, filled with passion and emotions," he said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)