About a year ago, Gaurav Mehta set about creating a physical manifestation of the belief that time is money. Uniting his two hobbies of collecting coins watches, the 31-year-old had an antique coin embedded in the dial of one of his timepieces. When it became a conversation piece and elicited positive reactions at meetings and parties, Mehta decided to expand the idea into a business.
For the risk management graduate, who dabbled in insurance and family entertainment businesses earlier, Jaipur Watch Company (named after his home town) has been a fruitful gamble so far. The series, which features British India coins that are 60-70 years old, began with watches made with coins showing King George VI, the last British emperor of India. Three months ago, the company found a retail partner in Mumbai’s The Big Door, a heritage furniture and jewellery store. It plans to step into Delhi and other big cities next.
Mehta confesses he is not among the more serious numismatists. To tell the difference between fakes and authentic coins, for instance, he relies on the expertise of senior enthusiasts. So he consulted them while looking for the best coin with which to launch the watch collection. Several qualities tipped the scales in favour of King George VI. Unlike many vintage coins, these coins are machine-struck, guaranteeing consistency of size and shape. They also contain some silver, which boosts the value of the piece.
The first prototype that Mehta had himself sported was made by a somewhat reluctant local watch repairman, who had to be coaxed and supervised throughout the process. Now, the parts are sourced from regions like Japan and Switzerland and assembled by watchmakers in Jaipur. Coins are bought from collector’s societies and private collectors to avoid the problem of fakes that sometimes creeps up on websites like eBay. The coins purchased are not always in top condition. Nearly half of them are damaged and are either returned or retained in Mehta’s own repository. Those with an intact flip side are still used.
It took a year of experiments to arrive at the final design for the product. The dial is covered with scratch-proof sapphire glass and a sapphire is studded on the winder for decoration. The straps come in options of leather and silver- or gold-plated stainless steel. If you wore a coin watch while taking a dip in the sea, it could resist water for up to 30 metres. The current collection uses Japanese quartz machines because they are said to be slimmer. Since the watches are unisex, the size and thickness of the strap were determined in a way that would suit diverse wrists. They cost between Rs 17,000 and Rs 20,000 depending on the design.
Event manager Manisha Solanki ordered the watch for herself and a corporate client after discovering it on Facebook, where Mehta had been promoting the products. “I always look for exclusive and exquisite things. I had never heard of such a watch before,” she says. The piece, she claims, attracts as much attention as a diamond necklace.
In August this year, Mehta will launch new collections featuring a one-pice coin of the colonial period and a Queen Victoria coin. They will include a Swiss automatic machine and likely cost more. Mehta says he wants to revive the watch manufacturing industry in India. “Indian watch magazines that never wrote about local companies are putting us on the same page with Cartier, Omega and Rolex. It gives us the confidence to design and invest more.”

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