Mccann To Set Up Wings For It, Healthcare Focus

Advertising agency McCann-Erikson India will have separate divisions to take care of information technology (IT), health care and consumer interest.

Alyque Padamsee, creative consultant to McCann Erikson India told Business Standard: "The agency is undergoing a re-engineering process which will be complete in a couple of months."

The agency with a turnover of $16 billion worldwide, has already signed three IT start-ups in India. "Bigness allows many things under one roof" said Padamsee and this is exactly what McCann is endeavouring at. The agency is all set to enter into web advertising and portals.

Stan Rapp, of McCann (worldwide) a specialist in customer relationship management, was in Mumbai to facilitate the formation of the consumer interest division.

 

Padamsee has also become communications advisor to the chief minister of Andhra Pradesh, Chandrababu Naidu. The main idea is to improve communication between Chandrababu Naidu and his own bureaucrats, investors (both Indian and foreign) and the people of Andhra Pradesh. Among the three layers Padamsee identifies the bureaucratic one to be toughest.

He has suggested that "wife power" be infused into this layer. "If the wife and children are involved the idea would be more accepted by the bureaucrats who are used to keeping the levers of power in their control" he said. To communicate ideas to the masses of "Cyberbad", the state will have Internet connection at every street corner and it is through this medium that Padamsee will reach out to people at the grassroots level.

Lastly, the advertising guru feels that it will not be a very arduous task too woo investors to a state where the chief minister and his cabinet are ready to welcome them and adapt to the market forces. Padamsee has already obtained a SWOT analysis of the state from the industries minister and is studying it.