Power Of Visual Communication

Any symbol or mnemonic must reflect not only the vision or philosophy of the organisation behind it, but also the core benefit that the brand offers.Lloyds Auto Finance is one of India's leading finance brands having already disbursed loans in excess of Rs. 800 crore.

Product and features parity reigns in the Auto Finance Industry. Our insight into the customer's mind shows that the one thing the customer is looking for is ease of "hassle free finance". Be it in the monthly installment he can afford, the speed with which the paper work is completed or the actual amount of paper work.

 

In fact, this is the very promise Lloyd's encapsulated in the simple thought of "Walkin drive out". This statement reflect not only the ease with which the customer can get a car financed but equally represents the speed with which the service is provided.

The mnemonic uses the words 'walk in Drive out' to the upfront the esae issue. These words laid out in the arc form, along with the moving car below it together bring movement to the visual and hence connote speed. The Lloyds at the base gives solidity and support to the entire mnemonic.