Readership Spat

According to the Hong Kong-based fortnightly Asian Advertising & Marketing, the famed Asian Profiles survey conducted by the Survey Research Group (SRG), which studies readership patterns and consumer habits and trends across south-east Asia, is facing a boycott from 12 publishers.

They have approached two other research firms, Asia Market Intelligence (AMI) and Research Services Ltd (RSL), to come up with another survey which will basically try to do a better job than SRG. Not that SRG doesn't have its backers -- some five publishers have agreed to stand by it and the eight edition of its Asian Profiles survey. The region has another survey already in place: the Asian Businessman Readership Survey, which is brought out by RSL and AMI.