Siyaram Silk Mills

Siyaram Silk Mills Ltd, the flagship of the Rs 900 crore Siyaram Poddar Group, has announced a change in corporate logo which will be supported by a new advertising campaign, slated to be released in June. The new corporate identity is aimed at giving the company a contemporary feel and centres around the principles of dynamism and simplicity. The company's launches this year include polynosic fibres, cotton comfort and impact and wrinkle-free range.