You are here: Home » Technology » News » Computers
Business Standard

Canva enters Indian market with festive designs

Will be catering to the needs of Indian graphic designers

Debarghya Sanyal  |  New Delhi 

Canva enters Indian market with festive designs
Melanie Perkins

Australia-based graphic design platform Canva has announced its entry in the Indian market, with India specific design elements and themes anticipating the upcoming festival season. An online design platform catering to needs of social-media and worksphere related graphics and design, Canva offers a free sign-up, with paid registration for some of the premium tools.
Speaking to Business Standard, CEO & Co-founder of Canva, Melanie Perkins said, "We would like to allow users complete freedom in customising their works, while making the designing process as simple as possible, as opposed to the more complex operations in softwares like Photoshop and InDesign". Perkins also said the new India specific designs and the introduction of Devanagari script, are only the first step in the online design engine's attempt at catering to the specific needs of the Indian designers, and further modifications would be introduced in their info-graphic tools.

With Indian market conducive to start-ups and online design tool, it will be interesting to watch how users conventional softwares like InDesign, Photoshop, Quark etc, respond to Canva, which has already established markets across 170-plus countries.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, October 14 2015. 11:13 IST