Hutch ties up with Crazy Mohan

In a bid to provide enhanced value-added services to its customers in Tamil Nadu, Hutch has launched 'mobisodes', mobile episodes of humorous clips from plays, in association with 'Crazy' Mohan, the Tamil playwright, according to a press release.

Hutch's mobile subscribers who like to have some humorous clips as caller tunes will have to dial 123456 and listen to Crazy Mohan's mobile episodes or mobisodes, the release added.

Hutch has split one of Crazy Mohan's plays "Satellite Samiyar" into 25 mobisodes. Each episode is anywhere between one minute and three minutes in duration. This value-added service comes at Rs 6 a minute for the subscribers.

Hutch also plans to split other plays like "Aladdin and the 100 Watts bulb" into similar episodes. The service will be available to both post and pre-paid subscribers of Hutch. There will also be a daily contest called "Crazy Mohan question of the day" based on the previous day's mobisode. Winners will get a set of autographed Crazy Mohan CDs.

A set of six humorous clips are available as caller tunes at a charge of Rs 30 a month for three tunes, added the release.