You are here: Home » Technology » News
Business Standard

Instagram's algorithm to limit recycled content on Reels: Report

Facebook-owned photo-sharing platform Instagram is making changes to its algorithm to get more original posts on its platform

Topics
Instagram

IANS  |  San Francisco 

Instagram, social media, apps

Facebook-owned photo-sharing platform is making changes to its algorithm to get more original posts on its platform.

With the help of algorithm, Reels that are mostly covered by text, are blurry, have a watermark or logo, or have a border around it won't be recommended as frequently.

user surveys demonstrated that people have a "less satisfying" Reels experience when content is recycled from other apps or is blurry, so it'll start deemphasizing that content in its recommendation software, said Devi Narasimhan, Spokesperson,

The company is also issuing new best practices on its @creators account to give Instagram users tips on how to make content that's likely to be seen and promoted, The Verge reported on Tuesday.

According to the report, the team now recommends that Reels users post vertical videos that use music found in Instagram's library or sounds that they find on Reels.

"We're building on what we've learned from Explore to recommend fun and entertaining videos in places like the Reels tab, and personalize the experience," said Narasimhan in an email to The Verge.

"We are getting better at using ranking signals that help us predict whether people will find a reel entertaining and whether we should recommend it," Narasimhan added.

They also suggest "starting a trend" that others can participate in, like dance crazes, as well as "entertaining" and "fun" content.

--IANS

vc/in

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, February 10 2021. 13:55 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU