Jivox launches India operations

California-based Jivox, a self-service online video advertising platform for businesses, has announced the commencement of its Indian operations, Jivox Software India Pvt Ltd, through a sales and development office in Bangalore.

The company will launch its Online Video Advertising service for the Indian market. Jivox India MD Naren Nachiappan said: "Jivox has introduced a service that gives advertisers access to online video advertising by making it easy to create, target and deliver online video advertisements."

According to him, the Jivox platform combines a video advertising creation tool, proprietary targeting technology, reporting capabilities and a network of publishers to offer advertisers a complete, 'do-it-yourself' service for online video advertising.

"Jivox was founded on the premise that businesses are ready to move beyond ineffective and expensive forms of advertising by adding online video advertisements to their marketing mix, but they need help tapping into this new medium. The Jivox platform allows advertisers to get their products and services in front of the right customers in a way that is rich and compelling and drives new business," said Diaz Nesamoney, founder and CEO of Jivox.