close

Twitter is conducting first shopping livestream on November 28

Micro-blogging site Twitter is hosting its first shopping livestream on November 28, the company has announced

Twitter

Photo: Shutterstock

San Francisco
Micro-blogging site Twitter is hosting its first shopping livestream on November 28, the company has announced.
The company said that while watching a Live Shopping stream on Twitter, people can take several actions that make the shopping experience on Twitter seamless.
"We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter," the company said in a blogpost.
"Starting at 7pm ET on Sunday, November 28, people can watch and shop from Walmart (on iOS and desktop), where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal decor, surprise special guests and much more," it added.
Livestreaming on Twitter gives businesses the power to engage with their most influential fans and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences.
"Earlier this year, we began testing the Shop Module with select brands, and we are pleased to share that we will be launching it to more merchants in the US in the coming weeks," the company said.

Also Read

Microsoft to showcase next generation of Windows operating sys on June 24

Transparency on algorithms right way to establish trust with users: Koo CEO

Received 94 grievances, actioned 133 URLs in May 26-Jun 25: Twitter report

FB, Google working on complying with social media rules as deadline looms

Koo expands its wings, govt of Nigeria joins microblogging platform

Apple Watch Series 8 may retain old rounded design, feature major upgrades

Google Pixel 6a renders leak, reveal Pixel 6-like design

Redmi India joins hands with Jio on 5G trials for upcoming smartphone

79% of cybersecurity incidents in 18 months fueled by crypto: Report

Apple patents foldable device that can double as a Notebook-like product

"It is crucial to build foundational products to support our global community of merchants on Twitter, so we will also start testing a new way to house merchant onboarding and product catalogue management tools via the Twitter Shopping Manager. This will give merchants a one-stop-shop for managing how they show up on Twitter," it added.
The company mentioned that it is looking forward to rolling out more products that will make shopping on Twitter easier than ever.
--IANS
vc/bg

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Topics : Twitter

First Published: Nov 23 2021 | 2:30 PM IST

Explore News