Page 14 - News

Festive sale ad blitz: Amazon keeps it simple, Flipkart brings on the stars

The e-commerce giants present a study in contrast in the ad blitz over big sale days, taking sharply diverging paths to reach the customer

Vivo looks to raise the game in 2020 after capturing market share in 2019

Having registered a sharp increase in market share in 2019, the Chinese smartphone brand looks to raise the game

'Multifunctional homes' among top consumer trends for 2019: Report

These also explore how consumer behaviour is shifting and causing disruption for businesses globally

No slowdown for eateries, dining out went up by 4.5 times in 2019: Report

From the money spent to the increased frequency of restaurant, some numbers are staggering

OTT market being built, monetisation will follow: Applause's Sameer Nair

The OTT market is just discovering itself; it is the land grab phase. Monetisation will happen in a bit, says Nair

Ready with the innovation edge

Global capability centres will drive innovation for the global enterprise

New models, digitisation: How Audi plans to recoup lost ground in India

It will bring new models more frequently, expand service network and focus on digitalisation

Voot follows money on the OTT, but can it match the giants in the game?

Viacom 18 bets on reality shows and regional content as it switches over to a paid viewership model

Ind vs Aus: Star Sports plays up the contest, tones down on rivalry

The broadcaster plays down the rivalry even as it plays up the contest for the three-match series

Funskool resets the playground, targets millennial parents with new brands

The MRF-owned toy company is targeting millennial parents with new international brands and a fresh retail and marketing thrust

CCD starts giving out outlets as co-working spaces: Is the model scalable?

Apart from infrastructure, how can a cafe which has taken a plunge into formalising the co-working arrangments scale up operations?

My favourite campaign is Deloitte's 'Green Dot', says Chimp&z Inc CEO

This was Deloitte's first global advertising campaign representing their unique point of view and their voice to the clients, says Angad Singh Manchanda

Image makeover and to counter critics: The idea behind BMC campaigns

The richest municipal corporation in the country puts a face to the work it does, looks to counter critics and garner empathy for its efforts

Consulting to tech firms, brands are busy swatting away online crusaders

Rage and fulmination are the norm and brands are vulnerable as they define their online identities, said several experts

Legacy pharma brands spin gold for GSK, Pfizer; keep newcomers off the turf

Repositioning an old brand helps expand the footprint, say analysts

From FlixBus to Intrcity, brands lay pitch to disrupt the bus market

The buses that these new firms offer are a far cry from the crumbling vehicles that state governments run

From Airtel to SpiceJet: Brands gather around for the Rajini stardust

Airtel, Bookmyshow, SpiceJet, Cadbury and several other brands have hitched their wagons onto the superstar's upcoming cop thriller Darbar

The Strategist Quiz #647

Here are the questions for Quiz #647

In digital age, advertising should take print in its stride for good show

In a multi-channel, multi-format world, Indian brands make the best impression when they mix digital and print: Google Research

India Inc is traveling in top gear even in the shadow of a slowdown

What makes companies invest, hire and expand their capacities when the economy teeters under the pressure of a prolonged downturn