Page 20 - News

Brands bow to influencer marketing power, but look for tangible returns

Across categories, influencers wield more clout, draw bigger fees. But there is a growing clamour among marketers, to track the fakes on the list

5G gambit: Cisco focuses on telecom segment, sees big opportunity in India

By some estimates, setting up 5G networks would require $70 billion worth of investments in India.

With Oreo and Cadbury, Mondelez looks to expand the influence of its brands

The company has also sought out local and hyperlocal brands, in a bid to tap into growing consumer affinity towards such labels

Virat Kohli, P V Sindhu trek an unequal road to the global endorser league

Two Indians make it to the 2019 Forbes lists for highest paid athletes; their story reveals a gendered narrative of sports, popularity and earnings

Virat, Anushka married in Italy! How star brands light up the catwalk

As the fashion market booms, the band of celebrity endorsers with their own apparel brands is expanding

Dalmia Cement reworks its portfolio, but will the consumer bite the bait?

In recent years, cement companies like Birla Corporation have also taken a similar path - come up with a flagship brand as part of its plans to become a national player

Projection of steady growth outlook in business revenue: Report

India average salary increase is expected to remain on a steady path

Diesel cars to be ousted of VW's line-up after BS-VI rolls out: Officials

This October, the company sold over 3,000 cars in the compact and small sedan segments which include the Polo and Vento models

Telcos can step up their agile game by deploying tech enablers: BCG report

So far, agile methodologies are largely limited to telco R&D departments

Passing the baton... smoothly

Challenges of succeeding a CEO with a long tenure

Talking beasts and caped heroes: Avengers, Lion King perfect the mass pitch

Disney rides the superhero franchise two years in a row while Hollywood accounts for a quarter of 2019 domestic box office collections

Sony hits jackpot with KBC 11: What worked for the game show this season

Season 11 has helped the Hindi general entertainment channel top the urban viewership charts

My favourite campaign is Nike's Dream Crazier: The Glitch's Pooja Jauhari

The campaign challenges the portrayal of women as emotional beings incapable of taking tough decisions

Brands binge on emotional storytelling to break the festive clutter

Stories of everyday heroism, hope against adversity and women's health help brands expand the digital footprint

Swiggy looks to lure Generation Z consumers with Launchpad initiative

Why? By 2020, Gen Z is expected to account for 40 per cent of all customers.

After beating Apple in flagship segment, OnePlus flexes its premium muscle

In the narrow turf flagship phones, now OnePlus wants to usurp Apple's halo

Delhi Assembly polls: AAP, BJP bet big on social media, digital marketing

Experts see a shift in the way political parties are now addressing the electorate

ISL 6 raises the pitch for brands, viewers: Will it see a turnaround?

Viewership for 2018-19 on TV alone was 168 million, and digital viewership was over 12 million

Agile, but not fragile: How business can strike the right balance

In the current market slowdown, companies can go too far in the pursuit of agility, threatening profits and operations and ultimately making themselves more fragile than they need to be

Cloud kitchens: Can freight industry's hub-and-spoke model work for eat-in?

Yes, a model perfected by the transport and freight industry is gaining popularity in the eat-in business