Page 101 - Supplements
Why paternity leave works
When men share the responsibility of child care, women find it much easier to return to their jobs after a pregnancy
 "Why paternity leave works")
How a new crop of tech-driven schools is redefining the classroom
Our mission is to teach children how to reinvent and reskill themselves, says Indus Trust's Arjun Ray
 "How a new crop of tech-driven schools is redefining the classroom")
Castrol bets on purpose-led advertising and cricket to engage with users
The brand bets on purpose-led advertising and cricket to engage with its user community, bats for longevity
 "Castrol bets on purpose-led advertising and cricket to engage with users")
Leading edge, engaging, trustworthy: What makes brands influential in India
Some attributes that helped brands earn the most influential tag in a recent survey
 "Leading edge, engaging, trustworthy: What makes brands influential in India")
In charts: What millennials think about work, employment and life
The latest edition of the report is based on the views of 13,416 millennials questioned across 42 countries and territories
 "In charts: What millennials think about work, employment and life")
Turnaround 2.0: Tata Motors bets on new launches, cost-cutting for revival
Tata Motors hopes that rapid product launches, larger footprint and platform synergy will catapult it among the top four
 "Turnaround 2.0: Tata Motors bets on new launches, cost-cutting for revival")
Go Sport buckles up to give Decathlon a run for its money in India
French major Decathlon's rival Go Sport has launched in India, taking on one of its key competitors in a growing market
 "Go Sport buckles up to give Decathlon a run for its money in India")
Brand Trust Report 2019: Dell, Jeep, LIC top the charts; SBI debuts at 10
The Tata group drops off the list of top 20 most trusted brands, while group-owned Tanishq makes the cut at 14; SBI debuts at 10: Brand Trust Report 2019
 "Brand Trust Report 2019: Dell, Jeep, LIC top the charts; SBI debuts at 10")
How Hyundai, Morris are reframing the advertising pitch for auto brands
Technology powers the advertising narrative for auto brands looking to separate their models from the pack
 "How Hyundai, Morris are reframing the advertising pitch for auto brands")
Answers to the Strategist quiz #615
Answers to the Strategist quiz #615
The Strategist Quiz #616
The Strategist Quiz #616
 "The Strategist Quiz #616")
Dogged ambition: What makes Pedigree's ad campaign one the best
Pedigree is a powerful reminder about the original duty and power of advertising - to sell, and to beautifully and persuasively sell, says Narayan Devanathanm, Group Executive Officer, Dentsu Branded
 "Dogged ambition: What makes Pedigree's ad campaign one the best")
Brand KPMG looks to craft inspirational tale with employees as ambassadors
Experts say the brand misses an opportunity to spin a memorable campaign
 "Brand KPMG looks to craft inspirational tale with employees as ambassadors")
Aditya Birla Health Insurance aims to cash in on late mover advantage
Recent entrant Aditya Birla Health Insurance aims to beat competition by incentivising healthy lifestyle, expanding the domain beyond hospitalisation costs and leveraging the power of digital
 "Aditya Birla Health Insurance aims to cash in on late mover advantage")
The vision of a leader
No other leader in our history, or that of our neighbours, has been able to produce anything of the quality that Nehru did
 "The vision of a leader")
'Rocketman' captures the tumultuous life of Elton John's yearning for love
A fantastical ride replete with song and dance routines, Rocketman encapsulates the tumultuous life of an artiste yearning for love
 "'Rocketman' captures the tumultuous life of Elton John's yearning for love")
1936 Bentley to Ferrari Berlinatta: Visit the world's rarest car show
The Villa d'Este concours started as a way for automakers to show new cars to prospective buyers and to celebrate winning racecars in town from Milan and a Munich
 "1936 Bentley to Ferrari Berlinatta: Visit the world's rarest car show")
How mandatory common salt iodisation helped bring down thyroid disorders
Despite correction of iodine deficiency, hypothyroidism remains an important public health problem
 "How mandatory common salt iodisation helped bring down thyroid disorders")
Mt Everest's risky peak: Mountaineers open up about what needs to change
Colorado-based mountaineer Alan Arnette poses the question: If there are qualifiers for the Ironman Triathlon, then why not for summiting the world's highest mountain?
 "Mt Everest's risky peak: Mountaineers open up about what needs to change")
World's most dangerous laptop auctioned as 'work of art' for $1.3 mn
These six pieces of malware present in the laptop have truly terrible track records
 "World's most dangerous laptop auctioned as 'work of art' for $1.3 mn")