Page 104 - Supplements

Zooming ahead on scooters: How TVS Motor beat the industry slump

TVS, the second largest scooter maker, posted a gain in market share - to 18.52 per cent of the 67,01,469 units market in 2018-19 from 16.36 per cent in 2017-18

Taking the starry road: Paint brands ramp up celeb power for mass appeal

Asian Paints, Dulux, Nerolac, Berger, Indigo Paints take the starry road to building a master brand with mass appeal

From Uber to Britannia, brands take guard on the ICC World Cup pitch

Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align with the game and its legion of fans

No hint of Chaplin: Cherry Blossom tells a new story in its digital pitch

Reckitt Benckiser emphasises the functionality of its iconic shoe polish brand, as it reaches out to a new generation of customers

My favourite advertising campaign is REI's #OptOutside: BBDO's Josy Paul

According to the company, the brand's social media impressions went up 7,000 per cent with 2.7 billion media impressions in 24 hours

Answers to the Strategist quiz #613

Here are the answers to the Strategist Quiz #613

The Strategist Quiz # 614

The Strategist Quiz #614

World Cup 2019: How Star is dialling up excitement for advertisers, viewers

The aim was to capture the passion of the average cricket fan in a country that famously treats the game like religion

What India Inc can learn from Odisha's successful handling of Fani crisis

It is a collective challenge for those involved to ensure that their efforts not only mitigate the extent of current damage but also minimise the likelihood of future disasters

Can town planners save Delhi's historic legacy amid frenzied redevelopment?

As the city is 'redeveloped', it is also changing beyond recognition

This Paul John single malt distillery is Goa's latest tourist attraction

Paul John Distillery is located in Cuncolim, South Goa, 15 km from Mobor Beach and 45 km from Goa airport

Picking out bad apples in politics: What's driving ADR after 20 years

For those who don't have access to the internet, ADR runs voter awareness campaigns using padyatras, nukkad nataks, distribution of leaflets and mandalis to educate voters

Bengaluru's Cantan: Your search for fiery Chinese cuisine should end here

If not for a feast of flavours, like raw mango with prawn fried rice, head to Cantan just to revel in the names of dishes

Finding football's soul

Top flight football in England is a global phenomenon, more than anywhere else in Europe, more indeed than any league in any sport

Hamilton Studios is salvaging and digitising pre-Independence images

Hamilton Studios photographed the wealthy in early 20th-century Bombay

Movie review: 'The Hustle' fails to show changed gender dynamics comically

The Hustle enforces the false notion that the only way women can get strong roles is by stepping into characters once played by men

This Emergency-era satire has returned to take pot shots at political class

Let's Laugh Again will be staged at Akshara Theatre in Delhi on May 19 and 26

What is art really worth?

If art is a reflection of its society, in times to come Jeff Koons's will most likely depict a civilisation in which inflatable toy-like balloons will mark a subversive, sardonic high point

CHESS #1353

Carlsen ended with a record score of 26.5 despite two losses to Maxime Vachier Lagrave

How scientists are treating brain disabilities with electrical stimulation

Deep brain stimulation, or DBS, has been used to manage conditions such as Parkinson's disease and epilepsy