Page 105 - Supplements

Divide and thrive

The many versions of the Ramayana within the country are well known, but the text has also travelled into the rest of Asia, taking on forms that would be unrecognisable to many among its followers

Animal Intimacies offers sparkling exploration of animal-human relationship

For the lucidity of the prose and the animal/human characters alone, this book is a reader's delight

How Bhushan Kumar made T-Series world's most subscribed YouTube channel

Bhushan's single-minded dedication and passion has helped T-Series scale up from a music company to one of the biggest film studios, says Ankur Garg

Meet Saurav Chordia, the man who designed IAF's 'patch' of honour

Morale patches are chest or shoulder cloth patches worn on the uniform by troops

The stubborn old spirit

AGNES is a wearable suit designed to simulate old age by altering the functioning of the arms, legs, hands, neck, spine, eyes, ears and other crucial body parts

Neeman's joggers review: Unique comfort makes these a worthy pair

Neeman's joggers may not be things of beauty, but are worth every paise for their unique comfort

Bose Soundbar 700 offers ecstatic music, but it costs time and money

The soundbar lightens up guitar riffs in classic rock, keeps distortion low and delivers clear vocals

The traitor and the patriot

Older readers will remember a time from 30 years ago when no other party would align with the BJP because it was 'communal'

ICICI Lombard to IFFCO TOKIO, insurers strike early on World Cup pitch

General insurers look to make a mark on the global stage, leveraging their understanding of the game through the Indian Premier League

India vs South Africa: A Test of India's desire to win overseas in 2018

It is an interesting concept - letting the players work on their skills in singular cocoons ahead of an important series

Pinterest is the most mobile social network

Tumblr referrals drive the highest revenue per visit from mobile devices, 39 per cent more than Facebook, finds an Adobe report

Creating a digital workplace

The reason is lack of a holistic response to how consumerisation trends change, predicts a Gartner survey

How Hamdard is keeping Rooh Afza flowing without tinkering with taste

How its 111-year-old flagship brand, Rooh Afza, defies age and evolving tastes to stay on the table

From Pepsi to Myntra, TikTok signs up brands to create special promotions

Brands are drawn to its band of teen users and the many opportunities for engagement

Advertisers rebrand the Indian male by ditching gender stereotypes

A gimmick, or does it mirror a societal shift?

How Maruti suppliers are reorienting strategies after diesel phase out plan

Hitting a speed-breaker

This lesser known channel tops GEC viewership charts under new tariff order

How will this influence advertiser choices?

Tech is now about value and differentiation: Publicis Sapient's Nigel Vaz

Today, clients do not seek the cheapest solution, Vaz tells Sneha Bhattacharjee

Answers to the Strategist Quiz #612

Here are the answers to the Strategist Quiz #612

The man who accompanied Shastri to Tashkent debunks 'The Tashkent Files'

Former ambassador Moni Chadha was with Lal Bahadur Shastri in Tashkent. He counters colourful conspiracy theories with sobering facts