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Why online travel brands are failing to cash in on tourism boom in India

The digital travel and tourism business is losing customers on account of last mile friction

Fastrack to Myntra, brands scramble to play 'Game of Thrones'

With more than 20 licencees and deals close to Rs 70 crore in retail value, HBO is leveraging the huge buzz around its latest season of the fantasy epic

East drives West: Morris has China under the hood, Britain on its bonnet

As the MG Hector gets ready to drive into the country, the Chinese-owned brand is leaning heavily on its British legacy

Emami's Navratna plots its debut into the Rs 1,000-crore club

With Varun Dhawan as ambassador, a slew of extensions and a hefty push into non-metros, Emami eyes the big league for its brand

Go for Jashn-e-Ghalib, Delhi film festival & Mughlai food this weekend

Some reccommendations to enliven your weekend

OLX is undergoing a complete overhaul as part of a global brand reform

OLX is undergoing a complete overhaul as part of a global brand reform. Has it covered all the bases?

The Strategist Quiz #609

The Strategist Quiz #609

My favourite campaign is 'Sorry, I spent it on myself': Vishnu Srivatsav

While the beauty and emotion behind gifting is all very well, there is another truth which is that we are all a bit selfish when it comes to giving something to people, says Srivatsav

Britannia trips on nostalgia as it kicks off cricket World Cup campaign

The biscuits and dairy company flaunts its association with cricket, turns the spotlight on the 100-year-old mother brand

A book on workings of LeT and its symbiotic relationship with Pak's army

Christine Fair's latest book on the workings of the Lashkar-e-Tayyaba (LeT) combines her experience in South Asia, her skills in Urdu and a penchant for empirical research

Advice to voters: find your voter ID card before Murphy's law does

A tale of EPIC loss

Homegrown feminine hygiene alternatives take pride in being eco-friendly

The quest to understand what's best for one's body is a great learning in itself

Visual and textual artists show how Mumbai's urbanism is shifting

'The Shifting City' reflects without much judgement the refashioning of Mumbai's spaces

As more Indians gain access to internet, digital rights become imperative

IFF's novel online campaigns are cost-effective, replicable and more dynamic than its offline counterparts

How 50 Best has shaken the mighty Michelin Guides' undisputed position

It started in 2002 as an annual awards event held in London to recognise fifty of the world's best restaurants

From supercars to SUVs, what to see at New York International auto show

Lamborghini will bring over the $247,400 Huracan Spyder Evo fresh off the boat from Geneva

CHESS #1348

Magnus Carlsen won the Gashimov Memorial at Shamkir with an amazing 2988 performance

With everything on the menu at Plum, it's easy to forget what you came for

Plum is a high energy bar, a restaurant for a five-course meal and a delectable home decor store

After midnight

There seem to be fewer God-themed wine labels

Taking art out of the boardroom: CIMA's Mela brings modestly-priced art

The Art Mela will price pieces from as low as Rs 3,000 and go as high as Rs 75,000