Page 70 - Supplements

How Red Hat could open new doors for IBM in India's cloud market

Firm's CEO is pretty upbeat about the future of hybrid cloud - which allows companies to spread their data between private and public cloud providers and has been putting good money to build expertise

Time to reboot

How an economic slowdown can be a branding opportunity for companies

The greatness of Greta

"I don't want you to listen to me, I want you to listen to the scientists," Thunberg told the US Congress this week, submitting what she called her

Operation admission!

We're still dealing with SMSes and calls from random colleges and vague deemed-to-be universities from all over: Haryana, Uttar Pradesh, Punjab, Karnataka, West Bengal, Gujarat, Tamil Nadu, Rajastha

Beauty brands drop the language barrier to attract new internet users

Lakme, Biotique and online retailers Nykaa, Flipkart learn to speak in many tongues, hope to appeal to first-time users on digital media

From soap to cure for skin infections, Medimix scripts a new brand story

The 50-year-old soap is repackaging the brand promise, using its medicinal tag to ride the growing demand for herbal and natural products

My favourite ad campaign is Diesel's 'Human After All': Sameer Makani

Any campaign that brings alive the brand ethos is an honest, winning communication, says Makani

Insurance firms' advertisements fail to set out a clear choice for consumer

Across the ads, the narrative follows a familiar pattern and the actors wear similar expressions

What Indian firms can learn from global plastic waste management

Stakeholders in the value chain across the world are trying out innovative solutions to manage plastic waste

Trincas: 60 years of bringing music to Kolkata, night after night

For 60 years Trincas has been bringing music to Kolkata, night after night. Ishita Ayan Dutt on the iconic restaurant and its star, Usha Uthup

The six categories of wine drinkers

Constellation Wines US had instituted Project Genome which grouped American wine consumers: enthusiasts, image seekers, savvy shoppers, traditionalists, satisfied sippers, and overwhelmed drinkers

The Sky Is Pink director Shonali Bose's cinema draws from the personal

The first script she wrote became the National Film Award-winning Amu, based on the 1984 anti-Sikh riots that had left a lasting impact on Bose while she was at college

Rambo: Last Blood review - John Rambo is booby-trapped to the grave

Surely Rambo: Last Stand could have given an icon a more fitting exit, argues Veer Arjun Singh

Madonna, still taking chances

The songs Madonna chose from her past were mostly exhortations and pushbacks, sometimes coupled with direct political statements

CHESS #1369

The World Cup in Khanty Mansiysk, Russia, turned out to be a disappointment for the large Indian contingent

Game for a surprise holiday? Leave it to us, says Mumbai-based company

A travel company is planning surprise holidays for those who are up to them, writes Amrita Singh

Think twice before you bite into extreme diets that claim to work wonders

Extreme diets that test your body and your resolve often claim to work wonders, but think twice before you bite into them

Hearing them out: How Access Mantra helps the deaf with opportunities

From information on ISL classes, interpreters and legal/medical services to job listings and even matrimonial prospects, the Access Mantra website has it all

How to tell the difference between several kinds of men's dress shoes

From Oxfords to Derbys, here is the guide to different men's shoes which may help you tell the difference

Batman at 80: A look back at the making and remaking of the Dark Knight

Batman's brand of justice, too, is flawed and almost constantly under scrutiny from both his aids and adversaries