Retailers expect high-end smartphone sales to rise 5-10 per cent as consumers rush to buy iPhone 17, Pro and Pro Max models before stocks at older prices run out
The simple answer is that the novel design of today's foldable phones could help re-establish the high end of the phone market.
Apple's latest wearables bring new health and fitness tracking, longer battery life and AI-powered features, while AirPods 5 add open-ear ANC, Siri AI and Live Translation
Apple has finally entered the foldable smartphone market with the new iPhone Duo, alongside the iPhone 18 Pro, new Apple Watches and AirPods 5.
Apple has raised prices of the iPhone 16, 17e, 17 and Air in India after launching the iPhone 18 Pro series and iPhone Duo, with the biggest hike reaching Rs 65,000
Apple's first foldable iPhone brings a 7.6 inch inner display, A20 Pro chip, dual 48MP cameras, Touch ID and IP68 protection, but is heavier than several current rivals
Apple will begin accepting pre-orders in India for the iPhone 18 Pro and iPhone 18 Pro Max on September 12, with sales beginning September 18
Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on September 1. Ternus briefly took the stage at the Steve Jobs Theater, kicking off the event to loud cheers. In a video message, he praised Apple's "relentless pursuit of excellence." The iPhone 18 Pro and 18 Pro Max, Ternus said, bring improvements to the battery, camera, and performance. Apple is focusing on Siri's new AI capabilities with the new phones, emphasizing privacy and security to stand apart from rivals who are further along in incorporating AI. Many of Apple's biggest rivals, such as Samsung, Motorola and Google, have already come out with foldable smartphones. But Apple is not one to rush on new technologies. "The foldable launch is straight out of Apple's playbook: Wait for the product to work out its kinks and for the market to offer glimpses of viability, then enter and shape t
Apple’s biggest iPhone launch in years could bring the iPhone 18 Pro, new Apple Watches and AirPods — and potentially the company’s first-ever foldable iPhone. Here’s everything to expect from Apple’s
Despite seven years and steady improvements, foldable smartphones remain a tiny slice of the overall smartphone market. With Apple set to enter the segment this month, that could finally change
Huawei on Monday will unveil the latest edition of its ultra-premium trifold device, the Mate XT 2, which has two folding mechanisms
Apple took the step after Trump signed a directive changing the name, escalating a trade spat with Canada. The order gave the Int Dept 30 days to make the switch in federal databases and materials
Apple shipped 3.45 million iPhones to India in Q2 2026, accounting for 6.25 per cent of its global shipments and giving it a 10 per cent domestic market share
Cook will become executive chairman on September 1, guiding Apple's dealings with policymakers amid tense relations between its home market
Mozilla has added an optional built-in ad blocker to Firefox on iOS, allowing iPhone users to block many third-party ads and trackers while browsing
Apple sued OpenAI and former Apple employees Tang Tan and Chang Liu in July, accusing them of misappropriating trade secrets related to hardware design, manufacturing and supply-chain operations
Apple has scheduled 'Surprise and shine' event for September 9, where the company is likely to launch iPhone 18 Pro series, along with its first foldable iPhone, which could be called the iPhone Ultra
Cook's 15-year tenure saw Apple's market value grow from less than $350 billion to $4.6 trillion, with shares gaining 2,275% since he became CEO
The new CEO will be paid a $3 million annual base salary moving forward and receive a stock grant with a target value of $55 million next year
Cook, who succeeded Steve Jobs in 2011, will become Apple's executive chairman and continue working with governments including those of the US and China