Page 2 - Digital Marketing

TikTok, Meta challenge Europe's new rules that crack down on digital giants

TikTok and Facebook owner Meta are filing legal challenges against new European Union rules designed to counter the dominance of digital giants and make online competition fairer by giving consumers more choice. TikTok said in a blog post Thursday that it's appealing being classified as an online "gatekeeper" by the Digital Markets Act, arguing that it's playing the role of a new competitor in social media that is taking on entrenched players. Meta said a day earlier that it disagrees with the 27-nation bloc's decision to include its Marketplace and Messenger as gateway services under the new rules, adding that it is seeking "clarification on specific points of law." The Digital Markets Act will take effect by March, with a list of dos and don'ts for big tech companies aimed at giving users more choices and threatening big penalties if they don't comply. Labeling TikTok a gatekeeper undermines the DMA's goal by protecting actual gatekeepers from newer competitors like TikTok, the .

Education ministry, Meta partner on digital skilling, entrepreneurship

As past of the partnership 500,000 entrepreneurs will gain access to Meta's digital marketing skills training over the next three years

Demand for content creators witnesses significant increase: Report

The demand for content creators and influencers witnessed a significant increase in July compared to the year-ago period, according to a report. Influencers and content creators now offer avenues for creative expression and far-reaching impact, according to the report by Indeed, which is based on job postings and job clicks on the platform from July 2022 to July 2023. As per the report, there has been a significant increase in job postings and clicks related to "content creators" and "influencers" on the global job site. Without providing the number of job postings and job clicks during the given period, the report said the demand for content creators and influencers increased by 117 per cent in July as compared to the year-ago period. "While it is still possible to be a successful content creator or influencer on your own, it is becoming increasingly common for businesses to hire professionals in these roles," Indeed India Career Expert Saumitra Chand said. The trend is likely to

LS Digital buys Social Panga in 3rd acquisition after Langoor, F1 Studioz

The new creative agency will be India's largest integrated marketing platform

Parl panel seeks ex-ante evaluation to prevent monopoly in digital markets

A Parliamentary panel on Thursday said ex-ante evaluation is of the essence to ensure that digital markets do not end up being monopolised. The government has already set up a committee on digital competition law to examine the need for a separate law on competition in digital markets. In a report, the Parliamentary Standing Committee on Finance said that in the context of digital markets, it "feels that ex-ante evaluation is of the essence to ensure markets don't end up monopolised". Competition Commission of India (CCI) has established the Digital Market and Data Unit (DMDU) to facilitate cross divisional exchange and act as a nodal point for stakeholder engagement on digital market matters. The panel said DMDU holds significant importance going forth in the future as digital markets display characteristics distinct from traditional markets. "It is of utmost importance that they (digital markets) are properly governed so as to curb the sharp 'tipping' of markets leading to emerg

Marketing technology firm ZoomInfo plans to lay off 3% of workforce

US-based marketing technology company ZoomInfo has said that it plans to lay off about 3 per cent of its workforce globally, joining several other technology companies that have cut jobs recently

IIDE Launches a New Campus in Delhi, offers NSDC accredited PG Program

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E-Commerce: Are open digital markets the next big thing in India?

Unbundling e-commerce in India could upend billions of dollars of investment

Google, Meta, other Big Tech cos face UK crackdown as govt unveils new law

A new Digital Markets Unit in the nation's antitrust regulator will have powers imposing additional obligations on some of Silicon Valley's biggest companies

Ashok Leyland takes digital route with 'Re-AL' to tap used vehicle biz

Hinduja Group flagship company Ashok Leyland has rolled out an e-marketplace 'Re-AL' for used commercial vehicles segment, the automajor said on Saturday. The e-marketplace facility would help customers to exchange their existing vehicles and upgrade to a truck or a bus offered by Ashok Leyland. "The used commercial vehicle industry is ripe for disruption. Leveraging our digital platform, there are many opportunities for us to provide customer centric solutions," Ashok Leyland MD and CEO Shenu Agarwal said. The city-based heavy commercial vehicle maker, in a statement, said it hopes to increase transparency in the otherwise disorganised used vehicle ecosystem. The digital service would offer customers with a range of features allowing them to select preferred vehicles of their choice along with validated documents. "This used vehicle e-marketplace solution marks a significant milestone in our digital transformation journey," the CEO said. Ashok Leyland President, Medium and Heavy

CCI to set up in-house digital mkt data unit for regulating tech platforms

Jyoti Jindgar Bhanot, secretary of the CCI, emphasised on early intervention as a key to ensure that competitive landscape in digital markets is not distorted beyond repair

HUL set for health and wellbeing foray with two investment deals

To acquire majority stake in OZiva maker, 19.8% in Nutritionalab

Teamology's Journey: Inception during Pandemic to India's leading PR Agency

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25% of demand now coming from digital channels, HUL tells investors

Says it's seeing 4x increase in e-commerce sales and 2x growth in modern trade

Games24x7 launches Rs 400 cr fund for interactive entertainment start-ups

Will largely focus on entrepreneurs aspiring to build disruptive ventures in online gaming, digital marketing, digital content, sports tech, eSports, blockchain tech and analytics

Balancing innovation and fair play needed: CCI chairman Ashok Kumar Gupta

We need to be sensitive to market demand while approving proposed acquisitions.

CCI constantly honing toolkit to tackle digital mkt challenges: Chairperson

The Competition Commission is constantly honing its toolkit to meet the challenges emanating from digital markets and plans to hire data scientists and algorithm experts for its upcoming digital markets and data unit, the regulator's chief Ashok Kumar Gupta said on Saturday. In recent times, many cases related to technology markets have come up before the Competition Commission of India (CCI), including online marketplace platforms, app stores, payment gateways, online travel, food aggregators and social networking. "Such cases pertain to issues such as self-preferencing, leveraging, data-collection practices, deep discounting, etc. "As market regulators, we cannot overlook the challenges that market power and business practices of gatekeeper platforms pose to other market participants -- those who are competing with them and, more so, those who deal with them (and rely upon them)," he said. Speaking at a conference organised by the CCI and industry body Assocham, Gupta stressed th

NSDL acquires 5.6% stake in govt's e-commerce project ONDC for Rs 10 crore

Leading depository NSDL on Wednesday said it has acquired a 5.6 per cent stake in the Union government's Open Network for Digital Commerce for Rs 10 crore. National Securities Depository Limited (NSDL) invested an amount of Rs 10 crore in ONDC under the private placement route, the depository said in a statement. "This strategic deal will further strengthen the digital ecosystem to take digital e-commerce to the people of India," Padmaja Chunduru, MD and CEO at NSDL, said. ONDC is an initiative of the Commerce Ministry to create an open public digital infrastructure, while NSDL has played a key role in transforming the Indian securities market by facilitating, holding and transfer of securities in dematerialised form. NSDL demat account holders are serviced through the Depository Participants from 58,000 service centres. Its investors are present in 99 per cent of pincodes in India and are spread across 189 countries. "We are glad to have NSDL as a stakeholder which would be of ..

Paytm loan disbursals up 482% YoY in Q2, firm sees 'continued growth'

Festive season preparation drives business for digital payments company

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be