Page 2 - Digital Marketing

LS Digital buys Social Panga in 3rd acquisition after Langoor, F1 Studioz

The new creative agency will be India's largest integrated marketing platform

Parl panel seeks ex-ante evaluation to prevent monopoly in digital markets

A Parliamentary panel on Thursday said ex-ante evaluation is of the essence to ensure that digital markets do not end up being monopolised. The government has already set up a committee on digital competition law to examine the need for a separate law on competition in digital markets. In a report, the Parliamentary Standing Committee on Finance said that in the context of digital markets, it "feels that ex-ante evaluation is of the essence to ensure markets don't end up monopolised". Competition Commission of India (CCI) has established the Digital Market and Data Unit (DMDU) to facilitate cross divisional exchange and act as a nodal point for stakeholder engagement on digital market matters. The panel said DMDU holds significant importance going forth in the future as digital markets display characteristics distinct from traditional markets. "It is of utmost importance that they (digital markets) are properly governed so as to curb the sharp 'tipping' of markets leading to emerg

Marketing technology firm ZoomInfo plans to lay off 3% of workforce

US-based marketing technology company ZoomInfo has said that it plans to lay off about 3 per cent of its workforce globally, joining several other technology companies that have cut jobs recently

IIDE Launches a New Campus in Delhi, offers NSDC accredited PG Program

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E-Commerce: Are open digital markets the next big thing in India?

Unbundling e-commerce in India could upend billions of dollars of investment

Google, Meta, other Big Tech cos face UK crackdown as govt unveils new law

A new Digital Markets Unit in the nation's antitrust regulator will have powers imposing additional obligations on some of Silicon Valley's biggest companies

Ashok Leyland takes digital route with 'Re-AL' to tap used vehicle biz

Hinduja Group flagship company Ashok Leyland has rolled out an e-marketplace 'Re-AL' for used commercial vehicles segment, the automajor said on Saturday. The e-marketplace facility would help customers to exchange their existing vehicles and upgrade to a truck or a bus offered by Ashok Leyland. "The used commercial vehicle industry is ripe for disruption. Leveraging our digital platform, there are many opportunities for us to provide customer centric solutions," Ashok Leyland MD and CEO Shenu Agarwal said. The city-based heavy commercial vehicle maker, in a statement, said it hopes to increase transparency in the otherwise disorganised used vehicle ecosystem. The digital service would offer customers with a range of features allowing them to select preferred vehicles of their choice along with validated documents. "This used vehicle e-marketplace solution marks a significant milestone in our digital transformation journey," the CEO said. Ashok Leyland President, Medium and Heavy

CCI to set up in-house digital mkt data unit for regulating tech platforms

Jyoti Jindgar Bhanot, secretary of the CCI, emphasised on early intervention as a key to ensure that competitive landscape in digital markets is not distorted beyond repair

HUL set for health and wellbeing foray with two investment deals

To acquire majority stake in OZiva maker, 19.8% in Nutritionalab

Teamology's Journey: Inception during Pandemic to India's leading PR Agency

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25% of demand now coming from digital channels, HUL tells investors

Says it's seeing 4x increase in e-commerce sales and 2x growth in modern trade

Games24x7 launches Rs 400 cr fund for interactive entertainment start-ups

Will largely focus on entrepreneurs aspiring to build disruptive ventures in online gaming, digital marketing, digital content, sports tech, eSports, blockchain tech and analytics

Balancing innovation and fair play needed: CCI chairman Ashok Kumar Gupta

We need to be sensitive to market demand while approving proposed acquisitions.

CCI constantly honing toolkit to tackle digital mkt challenges: Chairperson

The Competition Commission is constantly honing its toolkit to meet the challenges emanating from digital markets and plans to hire data scientists and algorithm experts for its upcoming digital markets and data unit, the regulator's chief Ashok Kumar Gupta said on Saturday. In recent times, many cases related to technology markets have come up before the Competition Commission of India (CCI), including online marketplace platforms, app stores, payment gateways, online travel, food aggregators and social networking. "Such cases pertain to issues such as self-preferencing, leveraging, data-collection practices, deep discounting, etc. "As market regulators, we cannot overlook the challenges that market power and business practices of gatekeeper platforms pose to other market participants -- those who are competing with them and, more so, those who deal with them (and rely upon them)," he said. Speaking at a conference organised by the CCI and industry body Assocham, Gupta stressed th

NSDL acquires 5.6% stake in govt's e-commerce project ONDC for Rs 10 crore

Leading depository NSDL on Wednesday said it has acquired a 5.6 per cent stake in the Union government's Open Network for Digital Commerce for Rs 10 crore. National Securities Depository Limited (NSDL) invested an amount of Rs 10 crore in ONDC under the private placement route, the depository said in a statement. "This strategic deal will further strengthen the digital ecosystem to take digital e-commerce to the people of India," Padmaja Chunduru, MD and CEO at NSDL, said. ONDC is an initiative of the Commerce Ministry to create an open public digital infrastructure, while NSDL has played a key role in transforming the Indian securities market by facilitating, holding and transfer of securities in dematerialised form. NSDL demat account holders are serviced through the Depository Participants from 58,000 service centres. Its investors are present in 99 per cent of pincodes in India and are spread across 189 countries. "We are glad to have NSDL as a stakeholder which would be of ..

Paytm loan disbursals up 482% YoY in Q2, firm sees 'continued growth'

Festive season preparation drives business for digital payments company

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Jio Institute welcomes first batch of PGP AI & Data Science, Digital Media

Students in the batch come from 19 Indian states and four countries, and from diverse fields like engineering, science, arts, commerce, mass media, and management studies or business administration

Carlyle to acquire minority stake in Gujarat tile firm Varmora Granito

Indian company says it will use partnership for investments in brand building and, expanding distribution