Page 3 - Festive Season Sale

E-commerce order volumes grow 20% in first 4 days of festive season sale

Despite only a marginal increase in volumes, the home decor category reported an impressive 50 per cent increase in GMV over last year

Festival season sales kick off to record-breaking start for e-com majors

Meesho reported a 100% increase in Day 1 orders compared to last year

Flipkart, Amazon eye 20-25% sales growth during festive shopping season

From September 26 to 28, online retailers experienced approximately a 26 per cent increase in sales compared to the previous year, amounting to around Rs 26,500 crore

E-commerce firms witness huge jump in festive sales from towns, cities

Flipkart recorded 330 mn user visits during Early Access and Day 1 combined, during The Big Billion Days (TBBD) 2024 sale event. Another e-commerce firm Meesho said it achieved 100 per cent increase

Meesho sees 65 mn unique visitors on Day 1 of festive sale; orders double

SoftBank-backed e-commerce platform Meesho on Saturday said it recorded about 6.5 crore unique visitors on its portal on Day 1 of the annual festive season 'Meesho Mega Blockbuster Sale'. Meesho Founder and CEO Vidit Aatrey said the company's app downloads reached around 1.5 crore ahead of the sale and the number of purchase orders has doubled on the first day of the sale on Friday as compared to that of the previous season. "By just 2 PM yesterday, we had already surpassed our previous best of highest orders placed on Day 1 previous year, and by the end of the day, that number had more than doubled. Around 6.5 crore unique customers visited the mobile app on Day 1," Aatrey said on a social media platform. According to a report by research firm Statista, the number of online shoppers was estimated to be about 25 crore across India in 2023 and it is likely to increase to 42.5 crore in 2027. Meesho claimed that the orders on Day 1 doubled compared to last year while it tripled compar

Meesho's festival sale breaks record, doubles day 1 orders from last year

Fashion, personal care & beauty, home & kitchen, and electronic accessories drove the majority of e-commerce traffic on Meesho

Urban India likely to spend Rs 1.85 trillion during festive sales: Survey

70% of urban Indian household surveyed likely to use stores and market for shopping

Diwali splurge 2024: Indians to spend Rs 1.85 trn, 40% on home decor

The survey, which collected over 49,000 responses from households across 342 urban districts, dug into spending patterns for the 2024 festive season

Amazon great Indian festival sale starts for prime members; details here

Amazon Great Indian Festival Sale 2024 is now LIVE for Prime members. From exclusive deals on gadgets to more; Prime members can enjoy early access to top discounts and offers

Over 1 in 4 Indians likely to visit Flipkart during festive sale event BBD

Analysts believe market share gains by Reliance Jio and Bharti Airtel will continue

Amazon scales up operations network to meet festive season demand

Amazon India is making significant investments and scaling up its operations network as it prepares to serve millions of customers throughout India during the upcoming festive season

Amazon India launches AI chatbot Rufus ahead of its festive sale event

E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus, ahead of the start of its festive sale event. Rufus enables natural language interactions within the Amazon app, making it easy to ask product-related questions, get recommendations, or compare products, the company said. "Whether typing or speaking, customers can now enjoy a more intuitive shopping experience, further enhanced by AI-powered tools like personalised recommendations and Alexa for seamless shopping assistance," Saurabh Srivastava, Vice President, Categories, Amazon India said. It has also introduced AI-Generated Review Highlights, which make use of Generative AI to provide concise summaries of customer reviews. This feature gives customers quick insights into product sentiment and key attributes, allowing them to make more informed decisions with ease. It also helps customers navigate specific product attributes, such as 'ease of use' by tapping on relevan

E-commerce firms Flipkart, Amazon to host flagship sales from September 27

Flipkart has launched 11 new fulfilment centres (FCs) across nine cities in the run-up to TBBD, bringing the total number of FCs in India to 83

E-commerce firm Flipkart equips sellers with tools ahead of flagship event

"We are equipping them with valuable insights and strategies to thrive in the 11th edition of The Big Billion Days," said Sakait Chaudhary, business head - Marketplace, Flipkart

Festive season may not light up portfolios, but here's where you can invest

With festive season approaching, sectors like automobiles, FMCG, and electronics usually see a sales boost

Festive feast: E-com, logistics players load up carts for peak demand

The company had, earlier this year, launched its own logistics service, Valmo, but also relies on 3PL providers such as Delhivery, Ecom Express, Shadowfax, and Xpressbees to fulfil deliveries

Flipkart launches 11 fulfilment centres, expects to create over 100k jobs

This comes at a time when e-commerce and quick commerce companies are expanding their supply chain infrastructure ahead of the festival season

Expect heavy discounts this festive season as companies clear excess stock

India's festive season, which stretches from Onam to Diwali and includes Navratri, Durga Puja, and Dussehra, is the country's largest consumption period, contributing to 20-30% of annual sales

Maruti Suzuki cuts price of select Alto K10 & S-Presso modes; details

Maruti Suzuki reported a nearly 3.9 per cent decline in sales for August 2024, with 181,782 units sold compared to 189,082 units in August 2023

Amazon India to give up to 12% cut in selling fees ahead of festive season

Amazon India on Saturday announced an up to 12 per cent reduction in selling fees across multiple product categories on the marketplace ahead of the festive season. The reductions in fees, which is effective from September 9, will enable sellers to expand their product portfolio on the platform besides providing a boost to growth, Amazon India said. "With the changes, sellers on Amazon India will benefit from a drop in selling fees, ranging from 3-12 per cent, across various product categories", the company said. The new rate card will particularly benefit sellers offering products priced below Rs 500, it said. "At Amazon, we are invested in supporting businesses of all sizes, from small and medium businesses to emerging entrepreneurs to established brands. The fee reduction is directly in response to feedback from our sellers, especially small businesses," Amit Nanda, Director Selling Partner Services at Amazon India, said. While the timing of the fee cuts aligns with the festi