Hyperlocal Brands
CAIT, Meta's 'WhatsApp se Wyapaar' to digitise 1 cr local businesses
The Confederation of All India Traders (CAIT) on Monday announced the expansion of its WhatsApp Se Wyapaar' programme for digitally upskilling 1 crore local traders on the WhatsApp Business App. Scaling the training programme from 10 lakh traders in 17 states to 1 crore traders across all Indian states, the training is available in 11 Indian languages - English, Hindi, Bangla, Punjabi, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada and Malayalam, according to a joint statement by Meta and CAIT. Traders will be equipped with the use of features like Catalog, Quick Replies and Click to WhatsApp Ads to digitise their storefront via the WhatsApp Business application, the statement added. Nick Clegg, President of Global Affairs at Meta said, We want to keep helping entrepreneurs and small businesses to make the most of the opportunities ahead and continue to be at the heart of India's Techade. CAIT has a network of around 40,000 trade associations and 80 million traders across ...
 "CAIT, Meta's 'WhatsApp se Wyapaar' to digitise 1 cr local businesses")
How news doesn't interest investors, but hyperlocal news apps do
Business models in this segment are hazy, profits seem far away for most. But investors see something in hyperlocal apps
 "How news doesn't interest investors, but hyperlocal news apps do")
1K Kirana raises $25 mn, aims to serve over 10 mn consumers in 12 months
Hyperlocal shopping and distribution network says it will use the financing for improving its technology and expanding team.
 "1K Kirana raises $25 mn, aims to serve over 10 mn consumers in 12 months")
Flipkart hyperlocal service goes to 6 new cities, promises 90-min delivery
Flipkart Quick aims to expand to other metros such as Kolkata and Mumbai and across other cities this year.
 "Flipkart hyperlocal service goes to 6 new cities, promises 90-min delivery")
80% shoppers chose regional, local brands during festive sale: Snapdeal
The remaining 20 per cent opted for national and international brands, Snapdeal said in a statement
 "80% shoppers chose regional, local brands during festive sale: Snapdeal")
How Covid-19 will change playbook for brands with shift in consumer habits
With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG
 "How Covid-19 will change playbook for brands with shift in consumer habits")
Data Tracker: Hyperlocal brands show an uptrend in growth across categories
Kids play a decisive role in purchases, three out of 10 parents claim to consult their kids while buying household durables
 "Data Tracker: Hyperlocal brands show an uptrend in growth across categories")
