Page 10 - Myntra

Myntra bets on smaller cities for its biggest sale, eyes 32 mn customers

During the sale, the fashion retailer will display on its platform over 800,000 styles from around 3,000 domestic and international brands

Walmart's Myntra leans on Virat Kohli, Anushka Sharma to reach 100 mn users

Duo named company's first official brand ambassadors; over 50% of Myntra's customers are coming from Tier-2 and Tier-3 cities

Myntra puts offline store plan on backburner, to focus on online business

Myntra was slated to open stores at shopping malls in New Delhi, Mumbai, Chandigarh, Kolkata, and Hyderabad among others by the end of this year

Myntra bets on branded ethnic menswear market to push the fashion cart

With a new label with Saif Ali Khan, the fashion e-tailer hopes to differentiate the label

Myntra private label hits Walmart Canada stores; to target Indian diaspora

Global foray with in-house women fashion brand 'All About You', more on cards

How Myntra's leadership gamble led to an eight-fold jump in its sales

CEO Ananth Narayanan has grown the fashion retailer's GMV eight times in three years

Riding on Walmart, Myntra private label headed for global high street

Currently, Myntra has 14 private brands, varying in size from among the best-selling brand on its platform to relatively small ones

Myntra plans to open 15 offline stores for private label in FY19

The company plans to open 15 such stores in the current financial year

Myntra hires PepsiCo India's Mithun Sundar as chief revenue officer

The change of baton for the top position comes as Myntra aims at achieving operational breakeven for its business this year

Myntra bets on AI, augmented reality to enhance user connect, boost sales

Myntra is working on adding a feature on its app for consumers that can rate the user's attire and eventually, help them don clothes that are in fashion

Myntra plots its course in omnichannel retail

With a set of new alliances, the e-tailer looks to build a fashion brand that straddles both worlds

Brands to lead region-wise growth for Myntra: Ananth Narayanan

Myntra is registering its presence offline, but Myntra is very much an online retailer, says Ananth Narayanan

Myntra bags exclusive rights to manage fashion brand Esprit in India

E-tailer to curate, facilitate 15 Esprit stores in the country over the next 5 years

Myntra expects 5-fold jump in sales during Flipkart's BigBillionDays sale

Five-day sale which kicks off on September 20 will see the participation of Myntra and its subsidiary Jabong

Myntra's private label business turns profitable, contributes 25% to sales

Flipkart-owned online fashion retailer Myntra on Thursday said that its private label business which has a revenue run rate of $300 million will help the company turn profitable by March 2017.The thirteen private labels, which includes brands such as Roadster, Hrithik Roshan's HRX and Deepika Padukone's All About You, currently contribute around a quarter of the sales on Myntra's platform and is operating at an earning before interest, tax, depreciation and amortisation (EBITDA) level of 5 per cent."The private brands became EBITDA profitable for the first time in June and we're on an overall profitability journey. We are growing at about 100 per cent year on year with Myntra Fashion Brands. It's the first step in our overall journey to profitability," said Ananth Narayanan, CEO of Myntra.The company said profits of its private label business were driven by utilising technologies such as AI to determine designs and even prices of products. Moreover, the company said it also ...

Myntra posts operating profit in private labels business

Nine of the top 20 brands sold on its portal are Myntra's own fashion labels, says Narayanan

Corporate wrap: Myntra sees 56% growth during EOR sale, and other top news

Amazon.in launches 'GST Cafes' to train sellers on GST

Myntra expects to see five-fold jump in sales during upcoming sale

Flipkart-owned online fashion retailer Myntra expects to see a twenty five fold jump in sales during its upcoming three day flagship End of Reason Sale that will be held between June 24 and 26. For its sixth edition of the sale, Myntra says it has lined up a spread of over 10 million products from across 1,800 brands and is offering discounts of up to 80 per cent. The company expects the sale to attract 20 million customers, with over 400,000 of them being first time shoppers on its platform. "EORS gets bigger and better with each passing season and the 6th edition will be the largest yet, along with Jabong's participation. We expect 20 million users to indulge in a shopping spree to pick the finest in fashion at attractive discounts of up to 80% during the three day carnival," said Ananth Narayanan, CEO of Myntra-Jabong, in a statement. Myntra says it is geared to handle four times the traffic on its platform during the period of the sale when compared to any of its baseline days. ..

Myntra acquires Bengaluru-based tech firm InLogg, strengthen logistics

InLogg is Myntra's fourth technology-led acquisition

Myntra acquires Bengaluru-based logistic solutions platform 'InLogg'

Flipkart-owned online fashion retailer Myntra today announced that it has acquired InLogg, a city based technology platform that provides end to end logistics solutions for the ecommerce sector, with an aim to strengthen its supply chain and logistics capabilities. The company has not shared the financial aspects of the acquisition. As part of the acquisition, the team at InLogg has been inducted into Myntra, making it an acqui-hire that will further strengthen and expand its supply chain capabilities, a release said. InLogg was founded in 2015 by a team with an aim to standardize the process of logistics in remote areas and bring in efficiency. The company's core management team comprises Preeti Jain, CEO, Rajat Khanduja, CTO, Prateek Gautam, Head of Product & Operations and Hemant Agrawal, Head of Business Development. InLogg is uplifting technology sophistication of regional courier companies by providing SaaS for shipment lifecycle management, mobile apps for pickup