Ahead of the summer vacation, 85 cent parents are worried about kids spending excessive screen time during the break, a survey report commissioned by Amazon said on Tuesday. According to the survey conducted by Kantar for Amazon in March, over 90 per cent of parents surveyed believe kids become less active when spending more time on screen devices. The majority felt that ideal screen time should be less than 2 hours. However, 69 per cent confirmed that their kids are spending more than 3 hours with screens every day. "Summer vacations mean a break from school, travelling, and extra play-time for kids. With plenty of spare time in hand during holidays, 85 per cent surveyed parents are worried about kids spending excessive screen time during the break," the report said. The survey covered around 750 parents with young kids (3-8 years) across 10 metro and non-metro cities of India. According to the findings, almost 96 per cent of parents are searching for screen-free ideas to keep th
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