Smart Audio Industry
Audio giant Bose invests Rs 173 cr in India's wearables brand Noise
Global audio giant Bose Corporation has invested USD 20 million (about Rs 173 crore) in Noise, an Indian smart wearables brand. This funding follows Bose's initial investment in Noise's maiden funding in December 2023, wherein Noise reportedly raised USD 10 million at a valuation of USD 420 million from the American brand. Noise Co-Founder Amit Khatri took to LinkedIn to share the news in a post titled "A New Chapter Begins for Noise". "Thrilled to share that Bose has reinvested USD 20 million in Noise. Last year, we welcomed Bose Corporation as a strategic investor -- and their belief in our vision helped us push the boundaries in wearables and audio innovation. "This isn't just about funding -- it's about building value, scale, and experiences that truly resonate with the next generation of consumers. We're incredibly grateful for Bose's continued trust -- and even more excited about what we're building next," Khatri wrote. Noise's valuation post this round was not made clear.
 "Audio giant Bose invests Rs 173 cr in India's wearables brand Noise")
Growth expectations for India high; it will surpass other mkts: Sennheiser
India is one of the most dynamic businesses we have. It has had constant growth-- except for the COVID year. Overall, it has been a growth story, says Andreas Sennheiser
 "Growth expectations for India high; it will surpass other mkts: Sennheiser")
Qualcomm unveils two new audio platforms with Snapdragon sound technology
The US-based chipmaker Qualcomm has announced two new feature-packed, ultra-low-power wireless audio platforms -- S5 Sound Platform and S3 Sound Platform, with support for Snapdragon Sound technology.
 "Qualcomm unveils two new audio platforms with Snapdragon sound technology")
Aiwa looks to resurrect its legacy charm for audiophiles in India
Aiwa's India headquarters are in Delhi and the firm is in the process of rolling out six major branch offices in key cities to look after core regions
 "Aiwa looks to resurrect its legacy charm for audiophiles in India")
AIWA eyes Rs 200 crore biz from audio category in India in next two years
Japanese electronics brand AIWA on Tuesday launched a new range of 'Luxury Acoustics' speakers and said it expects its audio category to be about Rs 200 crore business in the country in next two years
 "AIWA eyes Rs 200 crore biz from audio category in India in next two years")
Snippets: Uncertain times
Thirty-nine per cent adults say they do not mind sharing personal information with companies
 "Snippets: Uncertain times")
