Buying insurance online? IRDAI takes big action on hidden tricks: Why it matters

India’s insurance regulator, Insurance Regulatory and Development Authority of India (IRDAI), has directed insurers and aggregators to eliminate “dark patterns” from digital platforms, following rising consumer complaints. Insurers have been given 15 days to assess and report such practices. The move comes after a survey found that over 80% of users faced issues like hidden charges, difficult cancellations, and misleading pricing while buying insurance online.