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Karnataka Milk Federation launches Nandini brand milk in Mumbai

India's 2nd largest dairy to sell Rs 4 / litre cheaper than competition, claims Nandini as the purest cow milk available

Dilip Kumar Jha  |  Mumbai 

Karnataka Milk Federation launches Nandini brand milk in Mumbai

To compete with a number of existing players, including Amul, Gowardhan, and Gokul, (KMF) launched its Nandini brand and in Mumbai on Wednesday.

KMF, India's second largest dairy co-operative with around 6.6 million farmers directly associated with it, has launched two cow variants including Nandini Special -- pasturised special toned with 4 per cent fats and 9 per cent SNF (solid not fat) and Nandini Toned Milk-pasturised toned with 3 per cent fat and 8.5 per cent SNF.

Available in the pack size of 500ml, 1 litre and 6 litres, Nandini Special is priced at Rs 40 a litre which claims to be the purest after the mother's available. Nandini Toned milk, however is available at Rs 19 for 500ml and Rs 37 for 1 litre pack. Nandini Toned can be consumed directly without heating. KMF's Trupti brand has shelf life of 90 days, perhaps the longest in the industry.

"The rationale behind this launch is to reach out to more health conscious consumers with quality products. On the launch day on Wednesday, has sold 20,000 litres of We aim to achieve 5 lakh litres per day of sale in one year," said P Nagaraju, Chairman,

The company, however, has denied having any competition in mind for quoting the price lower than other existing players in the industry. Existing branded players, however, have been selling their between Rs 39-43 a litre.

With over 2.2 million producer members, procures 6.6 million litres of every day, substantially higher than the average daily consumption of 4 million litres in So, is surplus of 2.6 million litres which uses currently for production of powder and other derivatives of including curd, sweets, cheese, butter etc.

"With Rs 4 a litre as subsidy from the state government, pays the highest to its farmers at Rs 28 a litre. So, we are targeting unorganized sector players who supply accumulatively 2.6 million litres of to Mumbai every day," said Nagaraju.

has tied up with Prabhat Dairy for re-packing of for distribution in Mumbai after procuring in bulk from will utilize distribution network of existing organized sector players for growth. On achieving a viable quantity of at least 100,000 litres of sale, will set up its own re-packing unit in Mumbai.

"We are offering our products to consumers with the best quality available. Now, its upto consumers to chose the one amongst many brands available," said A Manju, Minister for Animal Husbandry and Sericulture, government of

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Karnataka Milk Federation launches Nandini brand milk in Mumbai

India's 2nd largest dairy to sell Rs 4 / litre cheaper than competition, claims Nandini as the purest cow milk available

India's 2nd largest dairy to sell Rs 4/litre cheaper than competition, claims Nandini is the purest cow milk available

To compete with a number of existing players, including Amul, Gowardhan, and Gokul, (KMF) launched its Nandini brand and in Mumbai on Wednesday.

KMF, India's second largest dairy co-operative with around 6.6 million farmers directly associated with it, has launched two cow variants including Nandini Special -- pasturised special toned with 4 per cent fats and 9 per cent SNF (solid not fat) and Nandini Toned Milk-pasturised toned with 3 per cent fat and 8.5 per cent SNF.

Available in the pack size of 500ml, 1 litre and 6 litres, Nandini Special is priced at Rs 40 a litre which claims to be the purest after the mother's available. Nandini Toned milk, however is available at Rs 19 for 500ml and Rs 37 for 1 litre pack. Nandini Toned can be consumed directly without heating. KMF's Trupti brand has shelf life of 90 days, perhaps the longest in the industry.

"The rationale behind this launch is to reach out to more health conscious consumers with quality products. On the launch day on Wednesday, has sold 20,000 litres of We aim to achieve 5 lakh litres per day of sale in one year," said P Nagaraju, Chairman,

The company, however, has denied having any competition in mind for quoting the price lower than other existing players in the industry. Existing branded players, however, have been selling their between Rs 39-43 a litre.

With over 2.2 million producer members, procures 6.6 million litres of every day, substantially higher than the average daily consumption of 4 million litres in So, is surplus of 2.6 million litres which uses currently for production of powder and other derivatives of including curd, sweets, cheese, butter etc.

"With Rs 4 a litre as subsidy from the state government, pays the highest to its farmers at Rs 28 a litre. So, we are targeting unorganized sector players who supply accumulatively 2.6 million litres of to Mumbai every day," said Nagaraju.

has tied up with Prabhat Dairy for re-packing of for distribution in Mumbai after procuring in bulk from will utilize distribution network of existing organized sector players for growth. On achieving a viable quantity of at least 100,000 litres of sale, will set up its own re-packing unit in Mumbai.

"We are offering our products to consumers with the best quality available. Now, its upto consumers to chose the one amongst many brands available," said A Manju, Minister for Animal Husbandry and Sericulture, government of

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Business Standard
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Karnataka Milk Federation launches Nandini brand milk in Mumbai

India's 2nd largest dairy to sell Rs 4 / litre cheaper than competition, claims Nandini as the purest cow milk available

To compete with a number of existing players, including Amul, Gowardhan, and Gokul, (KMF) launched its Nandini brand and in Mumbai on Wednesday.

KMF, India's second largest dairy co-operative with around 6.6 million farmers directly associated with it, has launched two cow variants including Nandini Special -- pasturised special toned with 4 per cent fats and 9 per cent SNF (solid not fat) and Nandini Toned Milk-pasturised toned with 3 per cent fat and 8.5 per cent SNF.

Available in the pack size of 500ml, 1 litre and 6 litres, Nandini Special is priced at Rs 40 a litre which claims to be the purest after the mother's available. Nandini Toned milk, however is available at Rs 19 for 500ml and Rs 37 for 1 litre pack. Nandini Toned can be consumed directly without heating. KMF's Trupti brand has shelf life of 90 days, perhaps the longest in the industry.

"The rationale behind this launch is to reach out to more health conscious consumers with quality products. On the launch day on Wednesday, has sold 20,000 litres of We aim to achieve 5 lakh litres per day of sale in one year," said P Nagaraju, Chairman,

The company, however, has denied having any competition in mind for quoting the price lower than other existing players in the industry. Existing branded players, however, have been selling their between Rs 39-43 a litre.

With over 2.2 million producer members, procures 6.6 million litres of every day, substantially higher than the average daily consumption of 4 million litres in So, is surplus of 2.6 million litres which uses currently for production of powder and other derivatives of including curd, sweets, cheese, butter etc.

"With Rs 4 a litre as subsidy from the state government, pays the highest to its farmers at Rs 28 a litre. So, we are targeting unorganized sector players who supply accumulatively 2.6 million litres of to Mumbai every day," said Nagaraju.

has tied up with Prabhat Dairy for re-packing of for distribution in Mumbai after procuring in bulk from will utilize distribution network of existing organized sector players for growth. On achieving a viable quantity of at least 100,000 litres of sale, will set up its own re-packing unit in Mumbai.

"We are offering our products to consumers with the best quality available. Now, its upto consumers to chose the one amongst many brands available," said A Manju, Minister for Animal Husbandry and Sericulture, government of

image
Business Standard
177 22