Vizury Interactive, a digital marketing technology company, has raised close to $9 million in its series-B funding.
The funding was led by Nokia Growth Partners (NGP) with participation from its existing investors Ojas Ventures and Inventus Capital Partners. Existing angel investors who led the seed round of funding will also continue to remain invested, the Bangalore-based company said in a statement.
The company said the funding would be used to strengthen its presence across Asia, Australia and South America, and step up R&D efforts.
“The capital infusion will allow us to accelerate our investments in R&D, bring new products to market and establish ourselves as clear leaders in the space. Having NGP, Inventus and Ojas in our corner will be invaluable as we make the next big leap,” said Chetan Kulkarni, co-founder and CEO of Vizury.
Vizury’s premium solution Visitor Relationship Management (VRM) enables eCommerce and online travel companies to harness the value of their digital data in a structured, multi-phase manner. VRM helps analyse massive volumes of digital data to draw meaningful insights and use it to deliver highly pertinent ads on the fly.
Some of the corporations who are using the digital advertising platform includes Webjet, Virgin Airlines, Expedia, Jabong, Jet Airways, MakeMyTrip and Zuji.
