Zee eyes 'positive' returns from new channel Zindagi

The network believes stories showcased on this channel will have an appeal even in South India

Enterprises Limited (ZEEL) had expressed confidence that its new (GEC) to be launched soon would give “positive” return to the investment.

announces the launch of its Premium Mass Hindi GEC in India “Zindagi”. With handpicked stories by acclaimed writers, the channel will launch on 23 June 2014.

The company claims that it is a first ever National launch for a Hindi language channel as the believes that the stories showcased on this channel will have an appeal even in South India.

“Our plans are extremely aggressive,” Akash Chawla, Marketing Head National Channel, said here today. The company officials were in Raipur for the launching of the new channel that would be on air from coming Monday.

Chawla said the company was there for the long term business and the return of investment in the new channel “Zindagi” would be positive. The had invested Rs 80 crore to Rs 100 crore for launching the new channel. The company also sees positive growth in getting bigger GEC market share from the new channel.

A company statement quoting Bharat Ranga, Chief Content and Creative Officer of the said that the launch of was significant in many ways. “It is a step forward to further expand the Network in India,” he said, adding that the channel was first in its category of GECs and another first that Zee was trying to bring to its viewers.

The channel would offer alternative fiction content suitable for Indian sensibilities and produced by content creators from around the world.

image
Business Standard
177 22
Business Standard

Zee eyes 'positive' returns from new channel Zindagi

The network believes stories showcased on this channel will have an appeal even in South India

R Krishna Das  |  Raipur 



Enterprises Limited (ZEEL) had expressed confidence that its new (GEC) to be launched soon would give “positive” return to the investment.

announces the launch of its Premium Mass Hindi GEC in India “Zindagi”. With handpicked stories by acclaimed writers, the channel will launch on 23 June 2014.



The company claims that it is a first ever National launch for a Hindi language channel as the believes that the stories showcased on this channel will have an appeal even in South India.

“Our plans are extremely aggressive,” Akash Chawla, Marketing Head National Channel, said here today. The company officials were in Raipur for the launching of the new channel that would be on air from coming Monday.

Chawla said the company was there for the long term business and the return of investment in the new channel “Zindagi” would be positive. The had invested Rs 80 crore to Rs 100 crore for launching the new channel. The company also sees positive growth in getting bigger GEC market share from the new channel.

A company statement quoting Bharat Ranga, Chief Content and Creative Officer of the said that the launch of was significant in many ways. “It is a step forward to further expand the Network in India,” he said, adding that the channel was first in its category of GECs and another first that Zee was trying to bring to its viewers.

The channel would offer alternative fiction content suitable for Indian sensibilities and produced by content creators from around the world.

RECOMMENDED FOR YOU

Zee eyes 'positive' returns from new channel Zindagi

The network believes stories showcased on this channel will have an appeal even in South India

Zee Entertainment Enterprises Limited (ZEEL) had expressed confidence that its new general entertainment channel (GEC) to be launched soon would give "positive" return to the investment Enterprises Limited (ZEEL) had expressed confidence that its new (GEC) to be launched soon would give “positive” return to the investment.

announces the launch of its Premium Mass Hindi GEC in India “Zindagi”. With handpicked stories by acclaimed writers, the channel will launch on 23 June 2014.

The company claims that it is a first ever National launch for a Hindi language channel as the believes that the stories showcased on this channel will have an appeal even in South India.

“Our plans are extremely aggressive,” Akash Chawla, Marketing Head National Channel, said here today. The company officials were in Raipur for the launching of the new channel that would be on air from coming Monday.

Chawla said the company was there for the long term business and the return of investment in the new channel “Zindagi” would be positive. The had invested Rs 80 crore to Rs 100 crore for launching the new channel. The company also sees positive growth in getting bigger GEC market share from the new channel.

A company statement quoting Bharat Ranga, Chief Content and Creative Officer of the said that the launch of was significant in many ways. “It is a step forward to further expand the Network in India,” he said, adding that the channel was first in its category of GECs and another first that Zee was trying to bring to its viewers.

The channel would offer alternative fiction content suitable for Indian sensibilities and produced by content creators from around the world.
image
Business Standard
177 22
Widgets Magazine

More News

  • CCI slaps over Rs 6,700 crore fine on 11 cement companies CCI slaps Rs 6,700-crore fine on 11 cement firms
  • Cotton and tusser products by women weave at the exhibition Mixed bag for Aditya Birla Retail
Widgets Magazine
Widgets Magazine

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard