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IRS 2016 will target 330,000 respondents

The survey data will be issued by January next year, followed by regular quarterly updates

Urvi Malvania  |  Mumbai 

Readership Studies Council of India (RSCI) has announced the launch of work on the Indian Readership Survey (IRS) for 2016, a survey of media usage, product consumption and ownership. RSCI was formed by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations. The survey data will be issued by January next year, followed by regular quarterly updates. For this survey, RSCI has increased the sample size by 40 per cent at an all-India level. There will now be a total of 330,000 respondents, across 91 districts and 101 district clusters. The technical committee, it ...

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